The new edition of the Liv-Ex Power 100, one of the most influential rankings in the global fine wine market, has placed three true titans at the top:
Cheval Blanc (No. 1), Tenuta San Guido—the creator of Sassicaia (No. 2), and Domaine Leflaive (No. 3).
These results, analyzed by WineNews, highlight the brands that performed strongest in a year marked by economic uncertainty yet renewed market confidence.
Compiled using strict criteria—including year-on-year price performance (Oct 2024–Sep 2025), trading activity (value and volume), number of wines and vintages traded, and average prices—the Liv-Ex Power 100 offers a snapshot of where collectors, investors, and high-end consumers are directing their attention.
Global Overview: Burgundy Dominates, Bordeaux Recovers, Italy Holds Strong
At a regional level, the ranking shows the evolving composition of the fine wine landscape:
- Burgundy leads with 29 brands (–1 vs. 2024).
- Bordeaux strengthens with 27 brands (+2).
- Italy remains firmly in third place with 20 brands (–2).
- Champagne grows to 9 brands (+2).
- California follows with 6, Rhône with 5, and Spain, Australia, Germany, and Argentina with 1 each.
Burgundy’s dominance continues, but increasing representation from Bordeaux and continued depth from Italy reflect shifting demand patterns and renewed interest in wines offering strong brand equity combined with market resilience.
Italy in the Liv-Ex Power 100: Supertuscans and Langhe Icons Take the Lead
Italy places 20 brands in the 2025 list, with Tuscany and Piedmont taking nearly all the spots. This mirrors demand trends observed by Liv-Ex: top-tier Brunello and Chianti Classico have softened in the US market, but Supertuscans and Barolo producers show remarkable stability and, in several cases, growth.
The Italian highlights:
- Gaja – No. 11
- Ornellaia – No. 17
- Masseto – No. 21
- Giacomo Conterno – No. 23
- Quintarelli – No. 27 (the only Italian not from Tuscany or Piedmont)
- Tignanello – No. 31
- Comm. GB Burlotto – No. 37
- Solaia – No. 41
- Montevertine – No. 53
- Produttori del Barbaresco – No. 65
- Bruno Giacosa – No. 66
- Biondi Santi – No. 72
- Il Marroneto – No. 79
- Giuseppe Rinaldi – No. 81
- Roagna – No. 87
- Soldera Case Basse – No. 91
- Valdicava – No. 92
- Vietti – No. 94
- Bartolo Mascarello – No. 95
The ranking confirms a clear trend: heritage brands with consistent quality and limited production remain the pillars of Italian performance on the secondary market.
Market Insights: Stability, Pricing Discipline, and Renewed Confidence
Liv-Ex describes 2025 as another challenging year—much like 2024—but one that shows clear signs of recovery. The platform emphasizes a crucial point:
"The market rewarded consistent pricing. The wines that fared best offered high quality at slightly more accessible prices."
Many of the ultra-iconic labels—such as Petrus, Le Pin, Salon, and Selosse—still advanced significantly, showing that collector confidence at the very top of the market is returning.
Liv-Ex notes two powerful indicators of recovery:
- In 2024, only 11 brands in the Power 100 saw price increases.
- In 2025, that number rose to 35 brands—a strong sign of renewed dynamism.
The wines with the best performance share common traits:
rational pricing, good availability, and strong brand reputation.
Italy’s Price Performers: Montevertine Leads the Charge
Italy is home to some of the strongest price performers in 2025.
Top Italian price increases:
- Montevertine – +8.5% (best-performing wine overall)
- Comm. GB Burlotto – +4.6%
- Tenuta San Guido – +4.5%
- Il Marroneto – +3.6%
- Quintarelli – +3.5%
- Produttori del Barbaresco – +3.2%
- Ornellaia – +2.2%
- Valdicava – +1.8%
- Tignanello – +1%
These results confirm that Italy remains one of the world’s most resilient fine wine investment regions, thanks to a mix of strong legacy brands and continuing global demand for structured, age-worthy wines with distinct identities.
The Top 10 Liv-Ex Power 100 Brands of 2025
- Cheval Blanc
- Tenuta San Guido
- Domaine Leflaive
- Joseph Drouhin
- Rayas – Domaines des Tours
- Krug
- Haut-Brion
- Chateau d’Yquem
- Opus One
- Mouton Rothschild
A diverse top ten with representatives from six regions, confirming a globalized market that rewards consistency, heritage, and strong secondary market visibility.
A Market Balancing Tradition and Smart Pricing
The 2025 Liv-Ex Power 100 demonstrates a fine wine market navigating a complex economic environment, yet showing signs of renewed strength. Brands that remain committed to disciplined pricing and sustained quality are emerging as the winners.
Italy, bolstered by the exceptional performance of Montevertine and the enduring success of Sassicaia, continues to cement its position among the world’s most influential fine wine regions.
As Liv-Ex notes, the sustainability of recovery in Burgundy 2024 and Bordeaux 2025 will depend heavily on release prices—but for now, confidence is returning, and collectors are engaging again.
Source: Wine-News