Champagne Taittinger is entering a vibrant new chapter in its history with the launch of Polychrome, a restaurant and bar concept opening on June 14 at the winery's historic Saint-Nicaise site in Reims.
Timed to coincide with the beginning of the summer wine tourism season, this opening reinforces Taittinger's commitment to immersive and creative visitor experiences.
Polychrome is designed as a celebration of the art of assemblage, or blending—one of the defining principles of Champagne Taittinger. More than just a culinary venue, it invites guests on a sensorial journey, where food and cuvée pairings unveil new dimensions of flavor, texture, and interpretation. This new project complements the recent renovation of the visitor center and reflects a broader transformation toward participatory and interactive wine experiences.
The concept of “polychromy”—interpreted as a dynamic interplay of colors, textures, and inspirations—is the central theme. Each year, a different chef will be invited to interpret this theme in their own way, offering cuisine rooted in local produce but expressed with personal creativity. Michelin-starred chef Charles Coulombeau, the first to helm the kitchen, will present his menu in four evolving stages throughout the year. Coulombeau is already well known to the house, having won the Taittinger Signature Culinary International Award in 2020.
For the first time, all ten Taittinger cuvées will be featured in one location, enhancing the tasting opportunities for visitors. The menus will rotate seasonally and include three- and four-course options, priced at EUR 65 and EUR 80 respectively (excluding drinks). The adjacent Polychrome bar adds another dimension, offering cuvée tastings, themed flights, afternoon tea, and a casual place to explore the house’s wines, with drinks starting at EUR 15. The bar will be open Monday through Saturday, from 11:00 a.m. to 7:00 p.m., while the restaurant will serve lunch Thursday to Monday.
The architecture of Polychrome was envisioned by Giovanni Pace, who incorporated original 1930s features of the Saint-Nicaise site into a modern structure using wood, stone, glass, and leather. At its heart is a newly built peristyle, offering serene views of the surrounding landscaped park. Inside, design agency Homeage created an intimate and refined atmosphere, enriched by custom artworks by Sarah Walbaum and the Simon Marq studios.
In the words of Vitalie Taittinger, president of Champagne Taittinger, “Champagne is a versatile companion at the table.” This belief is the cornerstone of Polychrome’s philosophy, which invites guests to participate in the creative process, connect more deeply with the house’s wines, and discover their own preferences through guided and intuitive exploration.
Visitors can also enjoy tours of Taittinger’s legendary Gallo-Roman chalk cellars, partake in tastings, or engage in new programming under the Chromatique label—a curated set of experiences that blend culture, creativity, and wine.
Reservations are highly recommended, particularly given the growing interest in this new chapter of oenotourism in Reims. Bookings can be made through book-a-visit.taittinger.fr, via email, or by phone.