While many sectors of the alcohol market face turbulent waters—shrinking sales, generational shifts, and economic uncertainty—Bourbon continues to sail steadily.
Despite headwinds, the category remains remarkably resilient, buoyed by a combination of loyal enthusiasts, premiumization trends, and expanding international demand.
The broader alcohol industry has seen a decline in the number of drinkers over the past 15 years, dropping by around 15 percent, whether due to health considerations or changing social habits. Yet, global alcohol sales have remained robust, reaching USD 1.68 trillion (EUR 1.44 trillion) in the first half of 2025. Industry analysts predict a steady growth of approximately 2.5 percent annually, driven not by drinking more, but by drinking better—a reflection of the global premiumization trend.
Bourbon, though facing its own challenges—falling volumes, oversupply, and a smaller share of younger consumers—is doing so from a position of strength. Record sales of USD 5.5 billion (EUR 4.7 billion) were reported last year, despite a 4 percent drop in volume. While 2025 may see a temporary dip in domestic sales as the market absorbs an oversupply, forecasts remain optimistic: sales could rise to USD 6 billion (EUR 5.1 billion) this year and potentially reach USD 8 billion (EUR 6.9 billion) by 2030.
A key driver of Bourbon’s continued success is its growing international footprint. Historically reliant on the U.S. market, Bourbon now sees exports accounting for 30 percent of total sales, with Japan, Australasia, and Europe leading the way. While trade tariffs could pose temporary obstacles, long-term prospects for global growth remain strong.
When it comes to the best Bourbons of 2025, Wine-Searcher’s rankings are based on rigorous scoring. Unlike wine, whiskey critics tend to operate in a more grounded scoring universe: high 80s indicate excellence, while 90+ marks a classic. The 2025 list features seven holdovers from last year, demonstrating the enduring quality of established favorites. Notable newcomers include Old Fitzgerald 13 Year Old, William Larue Weller, and Lost Lantern, all recognized for consistently high scores in recent tastings. Familiar stars like Pappy Van Winkle expressions, Stagg, and Elijah Craig continue to dominate the upper echelons of the list.
Best Bourbons of 2025 by Wine-Searcher
- Rock Hill Farms Single Barrel Kentucky Straight Bourbon Whiskey: EUR 317, 96/100
- Parker's Heritage Collection 3rd Edition Golden Anniversary Bourbon: EUR 4,195, 96/100
- Elijah Craig 18 Year Old Single Barrel Straight Bourbon Whiskey: EUR 226, 95/100
- Old Rip Van Winkle 'Pappy Van Winkle's Family Reserve' 15 Year Old: EUR 2,172, 95/100
- Old Fitzgerald Bottled in Bond 13 Year Old Kentucky Straight Bourbon: EUR 852, 95/100
- George T. Stagg Straight Bourbon Whiskey: EUR 1,227, 94/100
- Old Rip Van Winkle 'Pappy Van Winkle's Family Reserve' 20 Year Old: EUR 3,259, 94/100
- William Larue Weller Kentucky Straight Bourbon Whiskey: EUR 1,786, 94/100
- Old Fitzgerald Bottled in Bond 11 Year Old Kentucky Straight Bourbon: EUR 532, 94/100
- Lost Lantern Frey Ranch Distillery 'Soaring Spice' Straight Bourbon: EUR 85, 94/100
Pricing trends at the top end show relative stability. Most Bourbons on the list have slightly lower global average retail prices compared to 2024. The notable exception is Old Fitzgerald 13 Year Old, which has surged from USD 770 to USD 980 (EUR 660 to EUR 840), reflecting its rising cachet among collectors and enthusiasts.
In conclusion, Bourbon remains in excellent health, navigating industry challenges with a combination of heritage, quality, and international appeal. For both seasoned connoisseurs and new enthusiasts, the 2025 Wine-Searcher World Best Bourbons list offers a definitive guide to the finest expressions of this quintessentially American spirit.
Source: Wine-Searcher