Each year, Wine-Searcher releases its list of the Most Wanted Wines, a ranking based on millions of wine searches across the globe.
Far from being a simple popularity contest, this list offers a revealing snapshot of what collectors, sommeliers, and enthusiasts are actually seeking out, cellaring, and coveting. The 2025 edition is no exception—highlighting not just prestige but enduring value, regional dominance, and evolving global tastes.
This year’s top 10 is overwhelmingly French, with Bordeaux claiming seven spots, joined by Burgundy, Champagne, and a lone Italian icon. Here’s a closer look at the elite labels that continue to captivate collectors and connoisseurs.
1. Château Lafite Rothschild, Pauillac, Bordeaux
A timeless symbol of luxury, Lafite Rothschild remains the most searched wine in the world. With a reputation for elegance, restraint, and longevity, this First Growth Bordeaux epitomizes classic Left Bank winemaking.
2. Château Mouton Rothschild, Pauillac, Bordeaux
Known not only for its powerful structure but also its collaboration with artists for each vintage label, Mouton Rothschild balances boldness with refinement, and continues to gain popularity globally.
3. Château Latour, Pauillac, Bordeaux
Famed for its age-worthy wines and gravitas, Latour's meticulous vineyard management and deep, muscular wines have made it a cornerstone of the First Growth legacy.
4. Château Margaux, Margaux, Bordeaux
Regarded as one of the most aromatic and graceful of the Bordeaux First Growths, Margaux shines with its perfumed complexity and velvety tannins.
5. Pétrus, Pomerol, Bordeaux
A right bank icon and one of the world’s most prestigious Merlots, Pétrus is small in production but vast in legend. Its allure lies in rarity, power, and purity.
6. Château d’Yquem, Sauternes, Bordeaux
The world’s most famous sweet wine earns its place for its unmatchable concentration, balance, and aging potential. A single bottle of Yquem can outlive generations.
7. Dom Pérignon Brut, Champagne
A benchmark for vintage Champagne, Dom Pérignon maintains global appeal through its consistency, prestige, and fine mousse. It remains a fixture at celebrations and cellars alike.
8. Château Haut-Brion, Pessac-Léognan, Bordeaux
The only First Growth outside the Médoc, Haut-Brion offers a distinct, smoky, earthy character, blending historic significance with continued excellence.
9. Tenuta San Guido Sassicaia, Bolgheri, Tuscany
The sole Italian entry, Sassicaia pioneered the “Super Tuscan” movement, blending Bordeaux varietals with Italian soul. Its finesse, structure, and aging potential make it a cross-border favorite.
10. Domaine de la Romanée-Conti, Romanée-Conti Grand Cru, Burgundy
Often simply called "DRC," this ultra-rare Pinot Noir from Vosne-Romanée remains the holy grail for Burgundy lovers. Its scarcity and complexity elevate it to mythical status.
Key Takeaways
- Bordeaux dominates the top 10, with 7 out of 10 wines, reinforcing its enduring global status.
- Champagne and Burgundy remain prestigious, with Dom Pérignon and DRC securing their elite standing.
- Italy's Sassicaia continues to assert Tuscany’s relevance among the greats.
- Consumer searches reflect a preference for iconic, age-worthy, and investment-grade wines, particularly those with a long legacy and consistent quality.
Conclusion
The 2025 Most Wanted Wines list is not just a who's who of global wine royalty—it's a testament to the lasting allure of classic craftsmanship and the trust consumers place in time-tested excellence. Bordeaux remains the undisputed leader in global fine wine demand, with a mix of Left Bank structure and Right Bank seduction. Burgundy’s near-mythical Romanée-Conti continues to symbolize the zenith of terroir expression, while Champagne and Sassicaia offer a bridge between tradition and modern luxury.
Source: Wine-Searcher