TheWineAdvocate WilliamKelley

Wine Advocate Makes History with Non-American Editor-in-Chief Appointment

In a landmark move, Wine Advocate, the revered bimonthly wine publication founded by Robert Parker in 1978, has appointed its first non-American editor-in-chief.

London-born William Kelley steps into the role, marking a significant shift in the publication's leadership.

Kelley, an Oxford University graduate with a wealth of experience in the wine industry, is set to bring a fresh perspective to Wine Advocate. Having served as the publication's deputy editor and gained invaluable tasting experience under the late Hugo Dunn-Meynell, Kelley's expertise spans the realms of Burgundy, Bordeaux, and Champagne.

His appointment raises questions about potential changes in coverage, particularly from California to Bordeaux, despite the Advocate's predominantly American readership. With Wine Advocate's acquisition by the Michelin Guide in 2019, a greater emphasis on French wines seems plausible, although Kelley's residence in the US and experience with California vintages may influence the publication's direction.

Wine Advocate's legacy stems from its influential role in predicting the quality of Bordeaux's 1982 vintage, which garnered significant attention and altered consumer perceptions. The adoption of the 50-100 point rating scale, pioneered by the Advocate, revolutionized wine criticism, although it has faced criticism for potentially shaping market trends and winemaking practices.

Kelley's appointment signals a new chapter for Wine Advocate, blending tradition with innovation as it continues to shape the global wine landscape.

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