Viva Wine Group delivered a strong start to 2026, reporting record-high first-quarter sales and significant profitability growth, supported by strategic acquisitions, organic expansion across Nordic markets, and continued investment in technology and innovation.
According to the company’s Q1 2026 interim report, net sales increased by 50.9% year-over-year to SEK 1.351 billion, while adjusted EBITA rose 50.6% to SEK 75 million. The group also achieved positive organic growth of 2.0%, despite ongoing pressure on consumer spending and challenging weather conditions during the Easter sales period.
Acquisitions Continue to Drive Expansion
One of the major contributors to Viva Wine Group’s performance was the integration of Delta Wines, which significantly expanded the company’s scale and market presence. During the quarter, the group also acquired a majority stake in Alpha Brands AS in Norway, strengthening its position in the fast-growing no- and low-alcohol beverage category.
The acquisition reflects a broader industry trend as wine and beverage companies increasingly diversify into “NoLo” products to meet evolving consumer preferences focused on moderation, wellness, and lifestyle flexibility.
Management highlighted that early synergies from the Alpha Brands acquisition are already materializing, supporting the company’s long-term growth ambitions.
Strong Nordic Position Maintained
Viva Wine Group continued to reinforce its leading position across Nordic monopoly markets and the wider B2B wine trade. Organic growth was achieved in all Nordic markets during the quarter, demonstrating resilience despite weak macroeconomic conditions and cautious consumer sentiment across Europe.
The company emphasized the strength of its decentralized operating model, which allows local market expertise while maintaining scalable group-wide operations.
In the B2C segment, Viva Wine Group also reported continued organic growth, supported by an increase in active customers and ongoing investments in customer relationship management and AI-driven technologies.
Focus on AI and Innovation
Artificial intelligence and digitalization are becoming increasingly important within the group’s strategy. Viva Wine Group stated that AI integration is helping accelerate go-to-market processes, improve operational efficiency, and strengthen customer engagement across channels.
Technology investments remain a central pillar of the company’s future growth strategy, alongside acquisitions and portfolio diversification.
Improved Profitability and Cash Flow
Operating profit (EBIT) increased to SEK 50 million, up from SEK 30 million in Q1 2025, while net profit rose 29.5% to SEK 30 million.
The company also reported improved operating cash flow of SEK 26 million, compared to break-even levels during the same period last year.
Although net debt increased to SEK 1.286 billion following acquisitions, Viva Wine Group stated that its balance sheet remains strong, with a net debt to EBITDA ratio of 2.6x and an equity ratio of 36.7%.
Management noted that the group retains sufficient financial flexibility to continue pursuing acquisitions, innovation investments, and organic expansion opportunities.
Leadership Changes Support Growth Strategy
During the quarter, CFO Linn Gäfvert was appointed Deputy CEO, while former Deputy CEO John Wistedt transitioned into the role of Business Development Director.
The leadership adjustments are designed to support Viva Wine Group’s next phase of strategic development and long-term value creation.
Outlook for 2026
Despite continued economic uncertainty and softer consumer confidence, Viva Wine Group remains optimistic about its growth prospects. The company plans to further strengthen its Nordic leadership, expand within the no- and low-alcohol segment, and continue leveraging technology and acquisitions to scale its operations.
With record first-quarter sales, improving profitability, and a diversified growth strategy, Viva Wine Group enters the remainder of 2026 with strong momentum in an increasingly competitive European beverage market.
Source: Viva Wine Group