Rack with sparkling wine bottles in wine store

Viva Wine Group Acquires Delta Wines in Strategic Move to Cement European Leadership

Viva Wine Group AB has announced the acquisition of an 88.59% stake in Delta Wines Holding B.V., a leading wine distributor based in the Netherlands, in a transformative EUR 57 million deal.

This acquisition marks a pivotal step in Viva Wine Group’s strategy to reinforce its position as one of Europe's foremost wine distributors.

With the transaction valued at an enterprise value of EUR 76 million—corresponding to an EV/EBITDA multiple of approximately 5.9x based on Delta Wines’ adjusted 2024 EBITDA—the acquisition provides Viva Wine Group with immediate access to Delta’s extensive operations across six European countries: the Netherlands, Poland, the Czech Republic, Belgium, Finland, and Norway.

Delta Wines, founded in 1985, is the dominant player in the Dutch wine market and has posted steady growth, achieving a 9.4% average annual growth rate in adjusted EBITDA between 2019 and 2024. In 2024 alone, the company recorded EUR 186 million in revenue with an EBITDA margin of 6.8%. The Netherlands accounts for 85% of its revenue, underlining its strong foothold in one of Europe’s most competitive wine markets.

The integration of Delta Wines into Viva Wine Group's B2B operations (formerly its Nordic segment) will result in a combined annual revenue exceeding SEK 6 billion and an 8.4% EBITDA margin, creating one of Europe’s largest wine distribution platforms. The transaction will be financed through a long-term loan facility secured from Skandinaviska Enskilda Banken AB and Danske Bank.

“This acquisition represents a strategically important step toward establishing Viva Wine Group as a leading pan-European distributor,” said Emil Sallnäs, CEO of Viva Wine Group. “We gain access to a robust platform for growth while unlocking substantial commercial and operational synergies.”

Delta Wines' CEO, Joris Snelten, expressed optimism about the merger: “We are proud to join forces with Viva Wine Group. Our shared entrepreneurial culture and focus on wine expertise position us strongly for future growth.”

By consolidating complementary market positions, expanding access to attractive European markets, and enabling efficient procurement and innovation, the acquisition is expected to generate long-term value for shareholders, partners, and customers alike.

With this bold strategic move, Viva Wine Group strengthens its trajectory of growth through both organic initiatives and acquisitions—cementing its reputation as a dynamic force in the global wine landscape.

Source: Viva Wine Group

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