Vinarchy has unveiled a major transformation of its Australian operations, committing to a 12-month transition that will establish a more focused and efficient winemaking footprint in South Australia.
Central to the plan is a USD 30 million investment into its Rowland Flat site in the Barossa Valley, which will become a centre of excellence for premium and sparkling wine production. The site will support advanced viticulture practices and cutting-edge winemaking, reinforcing Vinarchy’s position in the global premium wine market.
Complementing this, Berri Estates in the Riverland—already equipped with over USD 70 million in investments—will serve as the company’s primary commercial winemaking, packaging, and warehousing hub. This twin-hub model will enable Vinarchy to deliver both scale and quality, ensuring operational resilience amid global market pressures.
As part of the strategic consolidation, winemaking at St Hallett (Barossa) and Hardy’s Tintara (McLaren Vale) will be gradually relocated to Rowland Flat for the 2026 and 2027 vintages respectively. However, Vinarchy has emphasized that both St Hallett and Hardys will retain their regional identity, with the same local grapes, winemakers, and commitment to excellence.
The changes extend to cellar door operations, with Vinarchy streamlining its investment toward key brand experiences including Jacob’s Creek, St Hugo, Hardys, Grant Burge, Katnook Estate, St Hallett, and Petaluma. Unfortunately, this means the closure of the Rolf Binder and Banrock Station cellar door and restaurant facilities, though vineyard and viticulture activities at those sites will continue.
In a significant corporate move, Adelaide will become Vinarchy’s global corporate headquarters, further reinforcing the company’s long-term commitment to South Australia as the heart of its winemaking business.
Chief Supply Officer Joe Russo explained:
“This transformation will consolidate our resources and expertise, helping us stay competitive globally while preserving the identity and integrity of our most beloved wine brands.”
Vinarchy has pledged to support its employees throughout the transition, offering redeployment opportunities and outplacement services where necessary. The company also reaffirmed its partnerships with regional suppliers and premium grape growers, ensuring that sourcing from Riverland, McLaren Vale, Adelaide Hills, the Barossa, and Coonawarra will remain central to its operations.
Source: Vinarchy