Italian wine exports continue to grow, with Veneto solidifying its position as the driving force behind this success.
Data from Istat, analyzed by WineNews, reveals that Veneto contributed an impressive EUR 2.1 billion to Italian wine exports in the first nine months of 2024. This marks a significant growth of +8.2% compared to the same period in 2023, outpacing the national average growth of +5.6%. This achievement underscores Veneto’s pivotal role in the Italian wine industry, supported by its iconic Prosecco, Valpolicella, Soave, and Pinot Grigio delle Venezie.
Veneto's Impact on Italian Wine
Veneto’s influence on Italian wine is unparalleled. It leads the export market not only in terms of volume but also in value, thanks to a diverse and high-quality wine portfolio. The region’s Prosecco remains a global phenomenon, driving sales across international markets. Valpolicella wines, known for their depth and richness, add a premium touch to Veneto’s offerings, while Soave and Pinot Grigio delle Venezie cater to the demand for crisp, approachable whites. Together, these wines have solidified Veneto’s reputation as a hub of excellence and innovation in the wine sector.
Tuscany and Piedmont: Key Players in the Export Landscape
While Veneto leads, Tuscany and Piedmont continue to uphold their prestigious positions in the Italian wine export market. Tuscany reported EUR 908.7 million in exports in the first nine months of 2024, showcasing a remarkable growth rate of +10.2%. This growth highlights the enduring global appeal of wines like Chianti Classico, Brunello di Montalcino, Bolgheri, and Vernaccia di San Gimignano.
Piedmont, renowned for Barolo, Barbaresco, Barbera d’Asti, and sparkling Alta Langa, ranked third with EUR 847.9 million in exports. Although the region's performance remained stable (-0.4%), its wines continue to captivate connoisseurs worldwide, contributing significantly to Italy’s export value.
Trentino Alto Adige and Emilia Romagna: Consistent Contributors
Trentino Alto Adige, known for its exceptional white wines and Trentodoc, ranked fourth with EUR 454.2 million in exports, despite a decline of -2.8%. Emilia Romagna, celebrated for Lambrusco and Sangiovese, secured fifth place with EUR 347.4 million in exports, achieving modest growth of +0.8%.
Rising Stars and Regional Highlights
Abruzzo emerged as a standout performer, recording an impressive growth of +18.1% to reach EUR 197.9 million in exports. This success is driven by Montepulciano d’Abruzzo, Trebbiano, and Cerasuolo. Friuli Venezia Giulia also saw notable growth (+9.5%), with its renowned Collio wines contributing to a total of EUR 167.8 million in exports. Puglia, with its robust Primitivo, achieved EUR 163.8 million (+10.4%), underscoring the rising demand for wines from Southern Italy.
Challenges and Stability in Other Regions
Lombardy, home to the prestigious Franciacorta, reported EUR 226.9 million in exports but faced a decline of -4%. Similarly, Sicily, known for its diverse wine styles, remained stable with EUR 117.5 million (-2%).
Veneto's Dominance: A Reflection of Quality and Global Appeal
The dominance of Veneto, Tuscany, and Piedmont reflects their ability to consistently produce wines that resonate with global audiences. Together, these regions account for over half of Italy’s wine export value, demonstrating their vital role in the country’s wine economy.
Conclusion
As Italian wine exports reach new heights, Veneto’s leadership is a testament to its quality, diversity, and international appeal. With other regions like Tuscany, Piedmont, Abruzzo, and Puglia contributing to the industry’s growth, Italian wine continues to solidify its reputation as a symbol of excellence on the global stage. This robust performance not only highlights the strength of Italy’s wine heritage but also sets the stage for further growth in the years to come.
Source: WineNews