WineGB has confirmed that the highest-ever number of English wine producers will be showcasing their products at ProWein this year.
Twelve of England's leading wine brands are set to appear in Düsseldorf, with a mix of returning participants and newcomers to the international market. First-time exhibitors include Danbury Ridge (Essex), Langham Estate (Dorset), MDCV (Kent/Sussex), Sandridge Barton (Devon), Simpsons’ Wine Estate (Kent), and Wiston Estate (Sussex). Returning exhibitors are Balfour Winery, Chapel Down, Gusbourne, Hattingley Valley, Lyme Bay Winery, and Roebuck Estates.
While the focus will be on classic method English sparkling wine, several producers will also present still wines, primarily from Pinot Noir and Chardonnay. Additionally, other types of sparkling wines produced in the UK, such as Charmat sparkling (MDCV) and Col Fondo (Langham), will be showcased.
The English presence at ProWein follows WineGB's export roadshow of 20 producers to Denmark and Sweden last week. Scandinavia is currently the largest export market for British wines, with sales of English sparkling wine increasing by 85% in 2021. Other significant markets include Japan and the USA, with the Netherlands, Switzerland, and Hong Kong also in the top 10. UK wines are now exported to around 30 markets globally.
Export growth is a major focus for the UK wine industry. With increased volume from successive bumper harvests, producers are seeking new opportunities beyond the domestic market. According to WineGB's 2023 industry report, exports of English and Welsh wines account for 7% of total sales and are continuing to grow.
Nicola Bates, CEO of WineGB, commented, "Britain’s wine industry is thriving. We are engaging with an ever-growing crowd of followers and fans across the world as trade buyers, influencers, and consumers recognize the world-class credentials of our wines. We are delighted to be at ProWein this year with the largest presence ever. We are grateful for all the support from our government which enables us to showcase these high-quality brands on this international stage and look forward to extending our reach into the global wine market."
Currently, there are 4,300 hectares under vine in the UK, but this is expected to increase to 7,600 hectares by 2032, producing 25-29 million bottles per year. Last year's record-breaking harvest generated 22 million bottles.
Source: Harpers Wine & Spirit Magazine