It began with a tantalizing promise—easy money and fine wine, an irresistible combination that lured thousands into what seemed like a golden opportunity. Jia Shuang, like many others, was drawn into the allure of quick profits through an online platform that claimed to transform wine trading into a lucrative venture.
Yet, the wine bottles Jia believed would bring him wealth never materialized. Instead, he found himself ensnared in a sprawling web of deception that unraveled into one of China’s largest pyramid schemes, involving over RMB 1 billion (USD 140 million).
The case, cracked by the Beijing Public Security Bureau, serves as a stark reminder of how a seemingly sophisticated e-commerce platform can be a front for fraud. The platform in question, known as “Mercury,” was marketed as an innovative way to trade wine, appealing to the growing interest in wine among Chinese consumers. However, the reality behind the platform was far more sinister.
The Allure of Easy Earnings
For Jia, the story began in early 2022 when a friend introduced him to Mercury. The platform promised effortless earnings through the buying and reselling of wine. Witnessing his friend’s success, Jia was eager to join the venture. The process appeared straightforward: users would purchase wine through the platform and resell it at a higher price, pocketing the difference. To list the wine for resale, users had to pay a small fee—1.5% to 2% of the product’s price—on the day of purchase. After making this payment, the wine would be listed, and typically, by the next day, another user would buy it.
Initially, the system seemed to work flawlessly. Jia saw his investment grow, and bolstered by this early success, he began recommending the platform to friends and family, earning commissions for each new member he recruited. The more people joined, the more confident Jia became in the platform’s legitimacy. However, as he increased his investments, the platform suddenly collapsed, leaving him with losses exceeding RMB 100,000 (USD 14,000).
From Jade to Wine: A Shift in Deception
The investigation into Mercury revealed that the platform was operated by a cultural consulting company based in Beijing. Registered in December 2021, the company initially engaged in a similar scheme involving jade reselling. By March 2022, the focus had shifted to wine reselling, a move that capitalized on the rising popularity of wine in China. Participants were not only promised profits from reselling wine but also from recruiting others to join the platform. Referrers received a 3% commission on the wine purchases made by their recruits, with even higher commissions for those who successfully brought in more members, creating a vast pyramid structure.
As the scheme grew, it attracted over 5,000 participants and accumulated more than RMB 1 billion in illicit funds. The scale of the fraud prompted a major operation by the Beijing Public Security Bureau in July 2022, leading to the arrest of 26 individuals and the dismantling of the network.
For Jia, the experience was a harsh lesson. During questioning by police, he admitted that he had no real interest in buying wine—his sole aim was to make money. He also confirmed that he never actually received any of the wine he supposedly purchased. This revelation underscored the fraudulent nature of the platform, as it became clear that Mercury was less about trading wine and more about exploiting its users.
Wine: A Perfect Prop for Fraud
The Mercury case is far from unique. Wine has increasingly become a tool for scams and pyramid schemes, not just in China but globally. The appeal of wine lies in its perceived value and the lack of widespread consumer knowledge about wine quality. In China, where the wine market is still relatively young, these factors make consumers particularly vulnerable to fraud.
A similar case occurred in Loudi, Hunan Province, in 2022, where authorities exposed a pyramid scheme that masqueraded as a home-produced wine business. The scheme promised high returns and aggressively recruited new members, ultimately involving over RMB 40 billion (USD 5.6 billion). In another case in 2023, an illegal fundraising scheme in Anhui Province used wine as a cover, luring elderly victims with promises of high interest payouts before the perpetrators disappeared with the money.
These cases highlight a troubling trend: the use of wine as a prop in fraudulent schemes. Unscrupulous organizations exploit the opacity of wine pricing and the perceived sophistication of wine to deceive unsuspecting consumers. As Shen Yi, a veteran wine merchant in China, noted, “The pricing of wine lacks transparency. Often, it’s about selling the packaging rather than the quality. Even in legitimate channels, there have been cases where a wine costing just RMB 10 (USD 1.40) is sold for RMB 200 (USD 28). Such products are well-suited for pyramid schemes. Scammers take advantage of consumers’ poor understanding of wine, but this is damaging to the industry.”
The Need for Vigilance
As the Chinese wine market continues to grow, so too does the need for consumers to be vigilant against scams that use the allure of fine wine to mask fraudulent schemes. The Mercury case is a cautionary tale of how easily the promise of quick profits can blind even the most cautious individuals to the dangers of deception. For Jia Shuang and thousands of others, the dream of easy money turned into a nightmare of financial loss and legal trouble, a stark reminder that in the world of investments, if something seems too good to be true, it probably is.
Source: Vino-Joy