The 2025 financial year marked a pivotal phase for Hawesko Holding SE, not only in terms of financial performance but also in strategic repositioning.
In a persistently weak consumer climate and a declining wine market, the group reported consolidated sales of €622 million and an EBIT of €26 million, maintaining an operating margin of 4.1 percent.
Rather than focusing solely on short-term volume growth, Hawesko used 2025 as a transformation year, launching a comprehensive growth and efficiency program aimed at strengthening profitability and competitiveness over the medium to long term.
Growth Initiatives Already Gaining Traction
Central to Hawesko’s strategic agenda are innovative marketplace models, which are already achieving double-digit growth rates. These platforms allow the group to expand its assortment with lower capital intensity while improving scalability and customer choice. In parallel, Hawesko introduced new product categories and expanded its delicatessen segment, broadening its appeal beyond traditional wine consumers.
Another key driver is the increased use of AI-supported personalized advertising. By addressing customers more individually across digital channels, Hawesko aims to improve conversion rates, customer loyalty, and marketing efficiency—an increasingly critical advantage in a saturated and price-sensitive market.
Efficiency Program Sets the Stage for 2026
The cost and efficiency program launched in 2025 is expected to have a broad positive impact on earnings from 2026 onwards. Measures include process optimization, structural adjustments, and more disciplined cost management across all business units. While these efforts could not fully offset the market-driven decline in sales in 2025, they played a crucial role in stabilizing margins.
According to CEO Thorsten Hermelink, these structural improvements will enable Hawesko not only to benefit from a future market recovery but also to actively drive consolidation in the sector.
Confidence Despite Market Headwinds
With around 1,300 employees across retail, B2B, and e-commerce, and a portfolio covering wines, champagnes, and spirits, Hawesko remains one of Europe’s most influential premium wine trading groups. Listed in the Prime Standard of the Frankfurt Stock Exchange, the company enters 2026 with a solid financial base and a clear strategic roadmap.
In an industry facing profound structural change, Hawesko’s focus on efficiency, innovation, and customer-centric business models positions it as one of the more resilient players in the European wine trade.
Source: Hawesko