Sales of Spanish wine in the United States declined by 7% year-on-year through July 2025, according to data from the Spanish Wine Federation (FEV).
The figures were presented by José Luis Benítez, Director General of the FEV, and Ricardo Diéguez, General Manager of Marqués de Riscal, during a press briefing at the 40th Aecoc Congress.
Both industry leaders attributed the decline not only to market pressures but also to a temporary halt in shipments, as many wineries had advanced exports earlier in the year to manage logistics and inventory. Despite this short-term setback, Benítez underlined that the United States remains one of Spain’s most dynamic export markets, having registered steady growth and strong consumer acceptance over the past decade.
However, the 15% tariff currently imposed on Spanish wine continues to pose a significant challenge, limiting competitiveness against wines from countries not subject to similar trade barriers. The impact is particularly felt among small and mid-sized producers, for whom price sensitivity is critical to maintaining shelf presence in a highly competitive market.
According to FEV data, Spain’s net agri-food trade balance now stands at EUR 19 billion, with wine and wine products contributing EUR 3 billion. Within the European Union, wine remains the most exported agri-food product, generating EUR 13 billion annually. Spanish wines are currently distributed in over 200 countries, underscoring their relevance to national exports and global market diversification.
Benítez reaffirmed that free trade agreements are essential tools to enhance competitiveness and reduce dependence on a limited number of markets. The Mercosur agreement, in particular, is seen as a strategic priority, with hopes of completion by the end of 2025. He also cited Brazil as a market with strong cultural and historical ties to Spain, although exports there are constrained by a 30% import tariff. A gradual reduction of this rate would significantly strengthen Spanish wine’s position in South America.
Regarding emerging destinations, Benítez pointed to the ongoing free trade discussions with India, where wine and spirits may receive dedicated consideration. While India is not yet a key export destination, the FEV views it as a long-term growth opportunity, potentially even surpassing China in strategic relevance over time.
Representing the producer’s perspective, Ricardo Diéguez emphasized that the United States is the second-largest market for Marqués de Riscal, accounting for roughly 10% of its total sales. He highlighted the growing influence of the Latin American community in the U.S., which plays a vital role in expanding consumption of Spanish wines.
Diéguez stressed the importance of continued institutional support from the FEV, the European Union, and the Spanish government in securing tariff exemptions and restoring balanced trade conditions. Such measures are key to ensuring that Spanish wine remains competitive in one of the world’s largest and most influential markets.
Source: Vinetur