Southern Glazer’s Wine & Spirits and Provi announced this Wednesday, October 15, the resolution of their legal dispute that had extended for several months.
In a joint statement, both companies confirmed that they have reached an agreement that formally ends the conflict. Under the terms of the settlement, Provi’s digital platform is now an approved channel to process orders for Southern Glazer’s Wine & Spirits’ extensive alcoholic beverage portfolio.
Southern Glazer’s Wine & Spirits is one of the largest international distributors of alcoholic beverages, operating as a family-owned, multi-generational company across 47 markets in the United States and Canada. The company also manages a sales and export division serving the Caribbean, Central America, and South America. Over the past year, Southern Glazer’s has been recognized by Newsweek magazine for its diversity initiatives and women-friendly workplace policies, reinforcing its commitment to an inclusive corporate culture.
Provi, on the other hand, is the largest B2B digital platform serving the alcoholic beverage industry in the United States. The platform connects buyers, distributors, and suppliers, streamlining wholesale order management and improving communication across the value chain. Present in all U.S. markets, Provi offers digital tools designed to enhance operational efficiency and transparency. The company also owns and operates industry media outlets such as Beverage Media and SevenFifty Daily, both of which have long-standing reputations for providing specialized content and insights to industry professionals.
The agreement will enable retail customers to access Southern Glazer’s product catalog directly through the Provi application, simplifying the ordering process. Both companies highlighted that this partnership aims to enhance access and efficiency for professionals working in the beverage distribution sector.
In its statement, Southern Glazer’s Wine & Spirits reaffirmed its ongoing commitment to responsible alcohol consumption, urging customers to adhere to best practices in the sale and service of alcoholic beverages. The distributor continues to promote consumer awareness and industry responsibility through its official website and social media channels.
The resolution of the dispute between Southern Glazer’s and Provi marks a significant step forward for the U.S. beverage distribution industry, reducing uncertainty among distributors and retailers. The collaboration is expected to simplify supply chain operations, improve order transparency, and strengthen digital integration within the industry.
Source: Vinetur