Saudi Arabia is taking a historic step in easing one of its strictest social controls by allowing high-income non-Muslims to purchase alcohol in designated stores.
The move is part of the kingdom’s broader initiative to open its economy and modernize longstanding religious restrictions.
According to sources familiar with the matter, non-Muslim expatriates earning at least 50,000 riyals (approximately US$13,300) per month may soon be permitted to buy alcohol, provided they show proof of income. Currently, the Riyadh store—Saudi Arabia’s only operating alcohol outlet—limits purchases through a points-based monthly quota system. Authorities have not yet publicly commented on the updated eligibility rules or plans to expand alcohol retail outlets.
Plans are reportedly underway to open two additional alcohol shops in Jeddah and Dammam. Meanwhile, a store in Riyadh, initially reserved for foreign diplomats, has begun allowing non-Muslim residents holding permits under the Premium Residency program to make purchases. One premium residency holder confirmed recent alcohol purchases at the Riyadh shop.
The policy shift aligns with the kingdom’s Vision 2030 plan, which seeks to diversify the economy beyond oil and boost foreign investment and tourism. Over recent years, Saudi Arabia has introduced sweeping social reforms, including lifting the ban on women driving, authorizing public entertainment and concerts, and easing gender-segregation rules at public venues.
Further expansions are planned: by 2026, wine, beer, and cider will be allowed at roughly 600 approved venues, such as five-star hotels, resorts, embassies, expatriate residential zones, and select tourist destinations. Spirits and beverages above 20% alcohol by volume, however, will remain prohibited.
As one of the wealthiest countries in the region, with GDP per capita comparable to Japan and South Korea, Saudi Arabia has long enforced strict alcohol bans for religious reasons. The gradual easing of restrictions for non-Muslims signals a careful balance between respecting religious norms and creating a more attractive environment for foreign residents, business travelers, and tourists—all key to the kingdom’s ongoing economic transformation.
Source: Vino-Joy