Purcari Wineries Group, the leading wine producer in Central and Eastern Europe (CEE), with wine production in Moldova, Romania and Bulgaria, has announced the launch of Vintech Innovations, a fully-owned IT subsidiary.
This strategic initiative marks a significant milestone in Purcari's commitment to technological innovation, aiming to enhance operational efficiency, accelerate decision-making, and optimize information flow within the Group.
A Strategic Move for Digital Advancement
The creation of Vintech Innovations is a deliberate strategy to enable Purcari Wineries to be more agile and responsive in meeting the evolving demands of the market and the expectations of customers in an increasingly digital world. The new IT company will spearhead the Group's digitalization initiatives, positioning Purcari to harness the power of digital and data capabilities effectively.
Anton Fortunatov, the Group Chief Information Officer, expressed the company's excitement about this development: “We are excited to announce that today, we registered a new technology company - Vintech Innovations. This is one of the first steps that we are taking on our digitisation and innovation journey which will allow us to build new, digital and data capabilities across the group. We firmly believe that having these capabilities is critical to our Group and will create a unique digital foundation to support future growth of the group.”
Enhancing Operational Efficiency
Vintech Innovations is expected to play a pivotal role in streamlining Purcari's operations. By integrating advanced digital tools and data analytics, the company aims to boost operational efficiency across various departments. This integration will help in reducing manual processes, minimizing errors, and improving overall productivity. With real-time data insights, Purcari will be better equipped to make informed decisions swiftly, ensuring a competitive edge in the market.
Optimizing Information Flow
One of the core objectives of Vintech Innovations is to optimize the flow of information within the Group. By implementing state-of-the-art IT solutions, the company will facilitate seamless communication and data sharing between different branches and departments. This will not only enhance coordination but also foster a more collaborative work environment, driving innovation and efficiency.
Supporting Future Growth
The establishment of Vintech Innovations is a forward-thinking move designed to lay a strong digital foundation for Purcari's future growth. By building robust digital and data capabilities, the Group aims to stay ahead of industry trends and consumer preferences. This proactive approach will enable Purcari to introduce innovative products and services, cater to new market segments, and expand its global footprint.