Sainte Marguerite en Provence, renowned for its exquisite rosé wines, is set to embark on a new chapter of growth with the acquisition of the Aux Terres de Ravel estate.
This strategic move, orchestrated by the Fayard family and Pernod Ricard, signifies a bold expansion for the brand, positioning it for further success in the competitive wine market.
Amidst speculation following the Pernod Ricard acquisition, questions arose regarding the potential for new product ranges under the Sainte Marguerite banner and the future of its white and red wines. The unveiling of the Marguerites en Provence collection provides a resounding answer to these inquiries. Drawing parallels to the successful Fantastique range introduced five years ago, the new collection comprises a rosé, white, and red variant, each meticulously crafted to exemplify the essence of Provence winemaking.
What sets the Marguerites en Provence collection apart is not only its exquisite craftsmanship but also its ambitious pricing strategy. With prices ranging from €55 for the rosé to EUR 65 for both the red and white, this collection represents a significant departure from the pricing of the Fantastique range. While Fantastique wines were priced between EUR 30 and EUR 38, the Marguerites en Provence collection aims for a more premium positioning, reflecting the brand's commitment to quality and innovation.
The launch of the Marguerites en Provence collection signals Sainte Marguerite's dedication to pushing boundaries and redefining standards in the Provence wine landscape. By offering a diverse range of varietals at varying price points, the brand aims to cater to a wider audience while maintaining its reputation for excellence.
As Sainte Marguerite en Provence embarks on this exciting journey of expansion and innovation, the acquisition of the Aux Terres de Ravel estate marks a pivotal moment in its storied history. With a commitment to quality, authenticity, and the rich heritage of Provence winemaking, Sainte Marguerite en Provence is poised to captivate palates and inspire oenophiles around the globe.