The global landscape of wine production and consumption has undergone significant transformations over the past two decades, as unveiled in the comprehensive statistical report by the International Organization of Vine and Wine (OIV).
Presented during the Wine Paris & Vinexpo Paris 2024 press release on February 13, the report provides a detailed analysis spanning from 2000 to 2021, shedding light on the evolving preferences and dynamics across red, white, and rosé wines.
Red Wine: Decline in Production Amid Shifting Preferences
Red wine, historically dominant in global wine production, has experienced a notable decline in recent years. The report highlights a 25% decrease in red wine production since its peak in 2004, diminishing from 48% to 43% of total wine production globally. This decline is particularly pronounced in traditional European wine-producing countries like France and Italy. However, regions outside Europe such as Chile, Argentina, Australia, the United States, and South Africa have seen a rise in red wine production, partially offsetting the overall reduction.
In terms of consumption, large European markets including Germany, France, Italy, and Spain have witnessed negative growth rates since 2000, indicative of changing consumer preferences. Conversely, emerging markets such as China, United States, Russia, and Brazil have shown increased demand for red wines, signaling a shift in global consumption patterns.
White Wine: Surge in Production Led by Sparkling Varieties
Contrary to red wine, white wine has experienced significant growth in both production and consumption over the past two decades. Starting in 2013, white wine production surpassed red wine, driven largely by the success of sparkling wines such as Italian Prosecco. Countries like Italy, the United States, South Africa, and Australia have contributed substantially to this growth, while traditional producers like France and Spain have maintained stable trends.
The rise in white wine consumption has been influenced prominently by the sparkling wine market in key regions like the United States, Germany, and the United Kingdom. This trend underscores the diversification of consumer preferences towards lighter and sparkling wines globally.
Rosé Wine: Impressive Growth and Market Concentration
Rosé wine has emerged as a star performer in the wine sector, witnessing remarkable growth in both production and consumption. Globally, rosé wine production increased by 25% between 2001 and 2021, capturing more than 8% of the total wine production share in recent years. The production is highly concentrated, with the top 10 producing countries accounting for nearly 90% of the global output. France leads this surge, followed by countries such as Chile and South Africa.
In terms of consumption, countries like the United Kingdom, Germany, and the United States have driven the increased demand for rosé wine, with France continuing to be the largest market globally. This growth reflects changing consumer preferences towards lighter, versatile wines suitable for various occasions.
Structural Changes Reflecting Global Consumer Evolution
The shift in wine color preferences signifies a broader evolution in global consumer tastes and habits within the wine industry. Producers worldwide are adapting to these new trends, with emerging markets playing a pivotal role in reshaping the dynamics of global wine production and consumption. The ability of regions outside Europe to influence market trends underscores a new era of diversification and experimentation in the wine sector.
Looking ahead, the industry's future will be shaped by its capacity to innovate, respond to evolving consumer demands, and navigate geopolitical and economic challenges. As the wine market continues to evolve, insights from reports like OIV's provide critical benchmarks for stakeholders to strategize and thrive in an increasingly dynamic global marketplace.
In conclusion, OIV’s latest report not only highlights the transformational shifts in wine production and consumption but also underscores the resilience and adaptability of the industry amidst changing global landscapes and consumer preferences.
Source: Vinetur