Maspex Romania, part of the Polish food and beverage giant Maspex Group, has taken a bold step towards acquiring a controlling stake in Moldova’s leading wine producer, Purcari Wineries.
According to a statement filed with the Bucharest Stock Exchange (BVB), Maspex has submitted official documentation to Romania’s Financial Supervisory Authority (ASF) to initiate a voluntary takeover bid.
This strategic move could significantly reshape the regional wine industry landscape, bringing together one of Central and Eastern Europe’s largest food conglomerates with one of the region’s most established premium wine producers.
The Details of the Deal
As outlined in the submitted documents, Purcari’s founder Victor Bostan plans to sell a 5% stake in the company to Maspex at a price of 21 Romanian lei (approximately USD 4.69 / EUR 4.14) per share. Bostan will remain involved as a shareholder through an indirect 15% holding via the British Virgin Islands-based investment vehicle, Amboselt Universal Inc., until at least the end of 2027. This stake will be subject to a lock-up period and a pre-agreed put/call option in early 2028.
Maspex’s market-sounding initiative, conducted by Romanian bank BRD Groupe Société Générale, resulted in further commitments. An institutional investor has agreed to sell its current stake, and altogether, Maspex has secured shareholder commitments amounting to 13.04% of the company’s shares for the proposed bid.
Currently, Purcari’s shareholder structure includes 20.03% held by Amboselt Universal Inc., 19.48% by private individuals, and the remaining 60.48% by unspecified legal entities.
Strategic Implications
For Maspex Romania, the takeover is a calculated entry into the premium wine market. The Maspex Group already boasts a vast international presence, with 18 production sites and sales spanning over 80 countries. With annual sales exceeding EUR 3.7 billion, the acquisition of Purcari would not only diversify its portfolio but also provide direct access to premium alcoholic beverages—a segment with growing consumer demand.
For Purcari, the partnership could unlock new resources and distribution opportunities while maintaining continuity in leadership and vision, as Bostan remains involved until at least 2028.
Purcari’s Current Outlook
Founded in 1827, Purcari Wineries oversees about 2,000 hectares of vineyards and operates seven production platforms across Moldova, Romania, and Bulgaria. It is the largest wine exporter in Moldova and holds a leading position in Romania’s premium wine market. Despite a 17% drop in net profit year-on-year for the first quarter of 2025, the company has ambitious growth plans to double its 2023 financial metrics by 2027.
Following the news of Maspex's offer, Purcari shares surged 24.93%, closing at 17.64 lei on Wednesday at the Bucharest Stock Exchange.
If successful, this acquisition will represent a milestone consolidation in Eastern Europe’s wine and beverage market, enhancing the region’s competitiveness on the global stage.
Source: Purcari Wineries