On July 10, 2025, the Romanian Financial Supervisory Authority (FSA) approved a voluntary takeover bid initiated by Maspex Romania S.R.L. for the acquisition of up to 98.38% of shares in Purcari Wineries Public Company Limited.
The offer, set at Lei 21 per share, will be open between July 16 and July 30, 2025. This bid marks a significant shift in the regional wine industry landscape, particularly in Central and Eastern Europe.
On July 10, 2025, the Romanian Financial Supervisory Authority (FSA) approved a voluntary takeover bid initiated by Maspex Romania S.R.L. for the acquisition of up to 98.38% of shares in Purcari Wineries Public Company Limited. The offer, priced at Lei 21 (EUR 4.14) per share, is active from July 16 to July 30, 2025, and marks a major turning point in the Central and Eastern European wine industry.
Maspex Romania is part of Maspex Group – the largest private food and beverage company in Poland and one of the biggest in Central and Eastern Europe, with over 30 years of industry experience. The group’s products are distributed in more than 60 countries across all continents except Antarctica. It leads multiple categories:
- #1 in juices, nectars, and soft drinks in Poland, Czech Republic, Slovakia, Romania, and a major player in Hungary, Bulgaria, Lithuania, and Latvia;
- #1 in pasta in Poland;
- #1 in jams and sauces, and a key producer of ready meals, ketchup, and canned vegetables in Poland;
- #1 in instant food products in Central and Eastern Europe;
- #1 in vodka sales and the largest importer of spirits in Poland.
Through this takeover, Maspex seeks to acquire the remaining 39.77 million shares of Purcari, valuing the offer at approximately Lei 835 million (EUR 164.5 million). The offer represents a substantial premium over the stock’s closing price of Lei 14.12 (EUR 2.78 ) on May 20, 2025. The acquisition is financially backed by a letter of guarantee from PKO Bank of Poland.
The deal also includes a strategic agreement with Amboselt Universal Inc. and Victor Bostan, founder of Purcari, who will retain a 15% stake in the winery under a lock-up clause until 2027. A put/call option for these shares, priced at a 12% annual interest premium, is exercisable in 2028.
Purcari Wineries stands out as New Europe’s emerging wine champion:
- 6 premium wine brands
- Sales in 40+ countries
- Over 58 million bottles sold worldwide
- 2,050+ hectares of prime vineyards and state-of-the-art production facilities
- Named one of the Top 3 most awarded wineries worldwide in 2023
- Recognized at Decanter World Wine Awards 2023
- Leading premium wine brand in Romania and Moldova
- The fastest-growing wine group in Central and Eastern Europe
The company is listed on the Bucharest Stock Exchange (BVB) under the ticker WINE, with no current plans for delisting.
The Board of Directors of Purcari has issued a neutral-to-positive opinion, affirming that the takeover aligns with the company’s strategic direction and does not pose risks to employment, management, or operations. The Offeror has expressed a clear intent to support Purcari’s expansion, leveraging its own distribution network and market knowledge.
This strategic acquisition underlines Maspex’s ambition to become a significant player in the regional wine sector, while offering Purcari access to new markets and accelerated growth in the global premium wine space.
Strategically, Maspex intends to keep Purcari’s management and operations intact, including its “2x by 200” mid-term growth strategy, which aims to double key performance indicators by the winery's bicentennial in 2027. Maspex’s move is not just financial—it reflects a vision to shape the winemaking identity of the “New Europe” by leveraging Purcari’s legacy, brand strength, and market presence in Romania, Moldova, Bulgaria, and beyond.
Maspex’s acquisition effort, while voluntary, includes conditions for potential squeeze-out procedures if ownership thresholds are met post-offer. However, the company currently does not intend to delist Purcari from the Bucharest Stock Exchange.
This development represents a consolidation effort in the Eastern European wine industry, blending local heritage with large-scale operational backing. For Maspex, it’s a step into premium alcoholic beverages. For Purcari, it’s a path toward deeper market penetration and sustainable growth.
Source: Maspex