In a significant move in the Central and Eastern European beverage market, Maspex Romania, part of the Maspex Group, has successfully completed a voluntary public takeover bid on the Bucharest Stock Exchange to acquire shares in Purcari Wineries, one of the region's leading premium wine producers.
According to information provided by BRD – Groupe Société Générale, the intermediary of the offer, over 71% of the shares were subscribed by existing shareholders. Adding this to the 1.62% stake that Maspex already held, the company is now set to control over 72% of Purcari Wineries—pending final regulatory approvals and share settlement.
Strategic Expansion into Premium Wines
"The acquisition of Purcari Wineries aligns perfectly with our strategy of regional expansion and strengthening our presence in the alcoholic beverage sector," said Krzysztof Pawiński, CEO of the Maspex Group. "Purcari is a recognized premium wine brand with a rich tradition and strong market leadership in Central and Eastern Europe. We see great potential in further developing it into a competitive international player."
This acquisition marks Maspex Group’s 22nd acquisition overall, and its fourth in Romania, where the group has operated for nearly 30 years. Maspex Romania already owns and markets top-selling brands such as Tymbark, Tedi, La Festa, and Bucovina.
"Purcari has been built into a regional leader through the dedication of its team," added Grzegorz Grabowski, General Manager of Maspex Romania. "We intend to build on this strong foundation by leveraging operational and strategic synergies. Our presence in Romania, where we are the largest Polish investor, gives us a deep understanding of the market and its potential."
A Legacy Brand with Global Ambitions
Founded in 1827, Purcari Wineries is a flagship brand in Eastern Europe. Its portfolio spans six wineries across Moldova, Romania, and Bulgaria—including Purcari, Crama Ceptura, Bostavan, Bardar, Domeniile Cuza, and Angel’s Estate. The company manages over 2,000 hectares of vineyards and has developed a strong wine tourism presence, with Château Purcari being one of the most awarded wineries in the region.
"This takeover is a natural next step for us,"
said Victor Bostan, founder of Purcari Wineries. "Maspex shares our values and commitment to quality and tradition. We're confident they will take our legacy forward and help us expand internationally."
Financial Performance and Outlook
According to its 2024 annual report, Purcari Wineries recorded:
- Revenue: 382.5 million RON (approx. EUR 77.2 million) – up 3% YoY
- EBITDA: 107.4 million RON (approx. EUR 21.7 million) – up 7%
- Net profit: 57.4 million RON (approx. EUR 11.6 million) – down 10%, due to one-off costs related to the exit from a waste-recycling business
In Q1 2025, the group reported:
- Revenue: 91.1 million RON (approx. EUR 18.4 million) – up 12%
- EBITDA: 23.9 million RON (approx. EUR 4.8 million) – up 3%
- Net profit: 9 million RON (approx. EUR 1.8 million) – down 17%
Despite recent profitability pressures, the company continues to demonstrate resilience and growth in core wine operations.
Looking Ahead
With this acquisition, Maspex aims to reposition and scale Purcari’s portfolio while maintaining its premium identity and strong winemaking heritage. Pending regulatory approvals, the group will assume formal control—potentially sparking further consolidation in the regional wine industry.
For Maspex, this marks not only an expansion in product categories but also a strategic step toward increasing its regional footprint in premium beverages. For Purcari, it opens a new chapter of investment, innovation, and global ambition.
Source: Maspex