Loire wines achieved a historic milestone in 2024, recording their best export performance in the past 25 years.
Exports reached a value of EUR 200 million, the highest figure since the year 2000. At a time when French wine exports overall saw modest growth—only 0.7% in volume—Loire wines surged ahead with a 5% increase in volume and a 5.9% rise in value, solidifying the region’s growing influence on the global wine market.
In total, 55 million bottles were exported, accounting for 22% of the Loire Valley’s total wine sales, up from 20% the previous year. According to Camille Masson, president of InterLoire, these results reflect the increasing strength and appeal of Loire wines internationally: “Exports are a real driver for our sector,” she stated, emphasizing how this momentum aligns with the Loire 2030 plan, which aims to increase export volumes to 30% of total production by the end of the decade.
Sparkling Wines Lead the Surge
The growth in 2024 was largely powered by sparkling wines, particularly Crémant de Loire, whose exports grew by 12%, making up 35% of the region’s export volume. These wines have seen increased demand due to their quality, competitive pricing, and reputation for freshness and finesse.
White wines also contributed significantly, with a 4% increase in volume, representing 43% of the total exports. In contrast, dry red and rosé wines declined by 5%, and semi-dry rosés fell by 2%, reflecting a broader global cooling of rosé consumption.
Economically, 80% of Loire’s export revenue now comes from sparkling and white wines. While red and rosé wines remained stable in value, the slight drop in semi-dry rosés was noted as a challenge going forward.
Top Export Markets and New Horizons
The main destination countries for Loire wines in 2024 were:
- Germany (22%)
- United States (16%)
- Belgium (14%)
- United Kingdom (13%)
- Canada (7%)
Most of these markets saw positive growth: the U.S. increased by 6.7%, Belgium by 5.4%, and Germany by 2.3%. The UK and Denmark were the only major markets to register a decline in volume.
Additionally, emerging markets like the Baltic States, UAE, Finland, and Italy also increased their import value, signaling fresh opportunities for Loire producers outside their traditional strongholds.
Price Growth and Premium Positioning
The rise in export value is partially due to a 0.8% increase in ex-cellar prices, marking a 17% cumulative rise over five years. This price development is especially pronounced in sparkling and white wines, driven by rising international demand and a focus on quality.
Varieties like Chenin Blanc continue to shine abroad, with Crémant de Loire, Anjou, Saumur, and Vouvray among the most sought-after appellations. The upcoming 50th anniversary of Crémant de Loire in October 2025 is expected to generate further promotional momentum.
Sustainable Growth for a Sustainable Region
The Loire Valley is home to over 2,200 wineries, 310 merchants, and 42,000 hectares of vineyards, 85% of which are certified organic or environmentally sustainable. This environmental commitment adds to the region’s appeal, especially among eco-conscious consumers.
Looking ahead, InterLoire aims to consolidate its position in leading markets while expanding in Northern Europe, Australia, and Japan, driven by a collaborative promotional strategy that highlights quality, authenticity, and terroir.
As Masson concludes, “These excellent results are not just numbers—they represent years of hard work, dedication, and innovation by Loire producers. They affirm our region’s rising global influence.”
Source: Vinetur