A major shift is underway in the world of Champagne. After receiving full approval from their respective Boards of Directors, Vranken-Pommery Monopole and Lanson-BCC have finalized an agreement marking the transfer of one of Champagne’s most storied names — Heidsieck & C° Monopole.
The deal, valued at 50 million EUR, will see 100% of Heidsieck & C° Monopole’s shares pass to Lanson-BCC, the group that already includes eight prestigious Champagne houses: Lanson, Philipponnat, De Venoge, Besserat de Bellefon, Boizel, Maison Chanoine, Maison Burtin, and Domaine Alexandre Bonnet. The transfer of ownership will officially take effect on January 1, 2026.
A Strategic Move in the Champagne Landscape
The acquisition had been anticipated for months following earlier reports on Wine-Intelligence. With negotiations now concluded, Lanson-BCC’s offer was unanimously accepted by Vranken-Pommery Monopole’s Board, signaling confidence in the strategic value of the transaction for both sides.
Alongside the core brand, the transaction also includes a separate valuation for Heidsieck & C° Monopole’s historic vintages — among them, the legendary 1907 bottles recovered from the wreck of the Jönköping, a ship that sank in the Baltic Sea. In addition, all packaged products under the Heidsieck & C° Monopole label will transfer to Lanson-BCC upon completion.
From 2026, Vranken-Pommery Monopole will also undergo a rebranding, becoming Maison Pommery & Associés, reflecting a strategic evolution in its identity and portfolio focus.
Reinforcing Maison Burtin’s Role
In its official statement, Lanson-BCC explained that the acquisition will give Maison Burtin — one of the group’s eight houses — a distinctive identity and a sustainable growth trajectory. Maison Burtin, founded in 1933 by Gaston Burtin, is renowned for crafting bespoke Champagnes for major European clients and holds strong grape supply agreements with 650 Champagne winegrowers.
“These partnerships,” the group noted, “will ensure Heidsieck & C° Monopole has access to exceptional grape quality and consistent production standards, strengthening its heritage and authenticity.”
Bruno Paillard, Chairman and CEO of Lanson-BCC, commented:
“Each Maison of the Lanson-BCC Group defends its own specific style, its own identity, its own DNA in the markets. Maison Burtin has all the resources necessary to serve the quality of Heidsieck & C° Monopole Champagnes at the highest level. This contribution will be beneficial to our group, which, since its inception, has been guided by a long-term vision.”
Financial and Strategic Benefits for Vranken-Pommery Monopole
For Vranken-Pommery Monopole, the sale marks a significant step in reducing corporate debt and refocusing on strategic priorities tied to its Pommery, Vranken, and Charles Lafitte brands.
Nathalie Vranken, CEO of Vranken-Pommery Monopole, expressed optimism about the transition:
“We are very pleased with this transaction, which marks an important step in our debt reduction. I am convinced that this transaction will mobilize all our teams and our energies around our shared project focused on value creation and our commitment to sustainability.”
Vranken also highlighted the symbolic timing of the reorganization:
“In 2026, Maison Pommery & Greno will celebrate its 190th anniversary and Maison Vranken its 50th. This double anniversary will be a unique opportunity to take a new step in the development of our Maison Pommery & Associés project.”
Preserving Heritage, Preparing for the Future
Founded in 1785, Heidsieck & C° Monopole is one of the oldest Champagne houses still in operation. Its transfer to Lanson-BCC is both a nod to history and a move toward long-term consolidation within the Champagne sector. The brand’s distinguished lineage — associated with royal courts, historic shipwrecks, and classic vintages — will now find new momentum under Lanson-BCC’s stewardship.
This acquisition underscores a broader trend of strategic realignment in Champagne, where legacy houses are streamlining portfolios, focusing on sustainability, and seeking synergies that balance heritage with innovation. For Lanson-BCC, integrating Heidsieck & C° Monopole under Maison Burtin’s wing represents both a preservation of tradition and an investment in the future of premium Champagne production.
Source: WineNews