In a momentous stride towards redefining its brand essence, Franciacorta has embarked on a transformative journey under the guidance of AUGE branding and design studio.
This ambitious project not only marks a pivotal moment in Franciacorta’s history but also sets a new standard in the world of wine branding.
A New Era of Elegance and Innovation
The newly unveiled visual identity of Franciacorta embodies a harmonious blend of modernity and historical legacy. Crafted to reflect the essence of Franciacorta’s prestigious winemaking tradition, the revamped aesthetics promise to resonate globally while staying true to its roots. Silvano Brescianini, Chairman of Franciacorta, expressed his enthusiasm: "We are delighted to present our new brand image, which represents our perpetual commitment to excellence, innovation in the wine industry and a commitment to evolve with the times. This special event is an opportunity to celebrate with our partners, guests and the press our new brand image and our core principles: elegance and prestige, but also rigour, precision and determination," he announced.
Embracing the Franciacorta Method
Central to the revitalized brand narrative is the Franciacorta method itself, revered not just as a production technique but as a way of life. This approach symbolizes courage, uncompromising quality, and a relentless pursuit of perfection. The new identity aims to elevate every facet of Franciacorta’s journey, underscoring the meticulous care and dedication poured into each bottle.
Brand Essence: Excellence in the Making
Underpinning the revitalization effort is the core message of "Excellence in the making," a testament to Franciacorta’s innovative spirit and commitment to evolving while preserving its heritage. This theme not only highlights the uniqueness of Franciacorta’s production method but also positions it as a beacon of quality in the wine industry.
The Visual Evolution
At the heart of the new visual identity is the iconic "crenellated F," a historical emblem of Franciacorta refined to convey strength and elegance. This emblem now serves as the focal point of a dynamic design system, creating a cohesive visual language that speaks to Franciacorta’s essence—from its rich golden hues reminiscent of its wines to the warm browns reflecting its terroir.
Collaboration with AUGE
Collaborating closely with AUGE, renowned for its expertise in branding and design, Franciacorta Consortium has meticulously crafted a visual identity that captures its essence and heritage. This partnership has resulted in a modern yet timeless aesthetic that is set to enhance Franciacorta’s global recognition and appeal.
Commitment to Sustainability and Tradition
Beyond aesthetics, the new identity also underscores Franciacorta’s commitment to sustainability and respect for the land. It is a testament to the winegrowers’ dedication to preserving their environment while producing wines of unparalleled quality.
Conclusion: A New Chapter Begins
As Franciacorta embraces this transformative phase, it stands poised to redefine its role not just as a wine consortium but as a globally recognized brand. The unveiling of its new visual identity marks the beginning of an exciting chapter, promising innovation, excellence, and a continued dedication to perfection.
For wine enthusiasts and industry insiders alike, Franciacorta’s evolution promises a journey of discovery and appreciation for the artistry and dedication behind each bottle. As it forges ahead, Franciacorta remains committed to its founding principles, ensuring that every sip embodies the spirit of elegance, prestige, and unwavering quality that defines the essence of Franciacorta.
About Franciacorta
Founded in 1990, the Franciacorta Consortium safeguards and promotes the production standards of Franciacorta, Italy’s premier sparkling wine with DOCG status. Headquartered in Erbusco, the Consortium oversees 123 member wine estates, ensuring the continued excellence and authenticity of Franciacorta wines through rigorous standards and innovative approaches.
Source: WineBusiness Monthly