Wine imports into Ukraine registered notable growth between January and August 2025, according to data released by the country’s trade authorities.
During this period, the total value of imported wines reached EUR 115.6 million, marking a 4.69% increase compared to the same period last year.
Italy Leads the Market
Italy continues to be the leading supplier of wine to Ukraine, strengthening its dominance in the market. Imports from Italy grew by 5.28%, amounting to EUR 46.88 million, which represents a 40.55% market share.
Experts attribute this consistent growth to several factors:
- High consumer demand for European wines among Ukrainian buyers.
- Strong trade relations between Italy and Ukraine.
- The reputation for quality of Italian appellations, which resonates with local consumers.
- Stable logistics routes that ensure availability, despite broader regional challenges.
- Effective collaboration between distributors, expanding access to a wide range of Italian labels in supermarkets, wine shops, and restaurants.
Broader European Presence
While Italy remains the undisputed leader, other European countries have also increased their wine exports to Ukraine, albeit on a smaller scale. The consistent appeal of European wines overall suggests that Ukrainian consumers place high value on tradition, authenticity, and quality.
Market Context and Outlook
The figures confirm that imported wine consumption plays a crucial role in the Ukrainian market, despite ongoing economic and logistical difficulties in the country. Analysts predict that the demand for European wines, especially Italian, could remain strong in the coming months if trade flows and consumer purchasing power remain stable.
For Italian wine producers, Ukraine has become a priority export destination outside the European Union. Many wineries are tailoring their offerings to local preferences, focusing on well-known grape varieties, affordable formats, and wines that fit the evolving tastes of Ukrainian consumers.
As a result, Italian wines are not only maintaining their position in Ukraine but also shaping the direction of the country’s imported wine market.
Source: Vinetur