Google has unveiled its top search trends for 2024, offering a glimpse into global consumer interests.
Drinks have taken center stage, reflecting spikes in curiosity and experimentation compared to 2023. From classic cocktails reclaiming their spotlights to innovative creations capturing public imagination, here’s a closer look at the beverages that defined the year.
The Rise of the Sleepy Girl Mocktail
Non-alcoholic drinks have gained significant traction, with the Sleepy Girl Mocktail standing out as a global favorite. Ranking ninth in the United States and eighth globally among the most-searched recipes, this drink epitomizes the growing interest in functional beverages. Its blend of cherry juice (a natural source of melatonin), magnesium, and sparkling water has made it a nightly ritual for many, thanks to its purported sleep-promoting properties.
Social media, especially TikTok, played a pivotal role in its popularity. However, health experts caution against using certain magnesium forms, like citrate, due to potential laxative effects. Despite this, the Sleepy Girl Mocktail continues to thrive as a symbol of wellness-focused indulgence.
The Porn Star Martini: The Year’s Favorite Cocktail
Leading the cocktail charts is the Porn Star Martini, a modern classic created in London by Douglas Ankrah in the early 2000s. Its vibrant mix of vodka, passion fruit, vanilla, lime juice, and Passoã liqueur embodies indulgence and fun. Traditionally served with a side of sparkling wine, it’s no surprise this drink has become a sensation.
In the United Kingdom, queries like “how to make a Porn Star Martini” surpassed searches for monumental events like the Olympic Games, demonstrating its cultural resonance. Similarly, in the U.S., it maintained its dominance as the top-searched cocktail, cementing its place in 2024's drink lexicon.
A Vodka Renaissance
Vodka-based cocktails dominated the search trends, with five out of the top ten drinks relying on this versatile spirit. Classics like the Dirty Martini, Gin Fizz, and Lemon Drop Martini share the spotlight with newer favorites like the Honey Deuce and Lychee Martini. This resurgence defies the narrative that vodka has been overshadowed by spirits like tequila in recent years.
Vodka’s revival extends beyond mixology into fine dining and retail. According to CGA by NIQ, vodka accounts for nearly a third of spirits revenue in the U.S., with its presence growing in the ready-to-drink (RTD) market. Whether in casual settings or upscale restaurants, vodka’s versatility continues to win over consumers.
Global Beverage Trends: The Top 10 Searches
Google’s list of the most-searched beverages in 2024 highlights a mix of old and new favorites:
- Porn Star Martini
- Honey Deuce
- Hugo Spritz
- Gin Fizz
- Dirty Martini
- Lychee Martini
- Carajillo
- Dark ’N’ Stormy
- Lemon Drop Martini
- Aperol Spritz
From the refreshing Hugo Spritz to the rich and bold Carajillo, this list reflects the diverse palate of drink enthusiasts worldwide.
A Year of Balance: Indulgence Meets Wellness
2024’s beverage trends illustrate a dual focus: indulgent classics like the Porn Star Martini coexisting with functional options like the Sleepy Girl Mocktail. This balance reflects changing consumer priorities, where enjoyment and wellness converge. As social media continues to drive experimentation and global influences blur geographical boundaries, the world of drinks remains as dynamic and exciting as ever.
Whether you’re raising a glass of a timeless cocktail or winding down with a mocktail, 2024 has been a year to savor.
Source: Vinetur