Global rosé wine production reached 22.5 million hectoliters in 2022, a level that remained essentially stable throughout 2023, according to the 2025 “World Rosé Observatory Report” compiled by the Conseil Interprofessionnel des Vins de Provence (CIVP) and FranceAgriMer.
The data paints a picture of a category that continues to hold its ground within the broader wine industry, showing both resilience and adaptability in the face of changing market dynamics.
Production and Export Dynamics
In 2023, global rosé consumption reached 18.5 million hectoliters, accounting for around 10% of total wine consumption worldwide. Meanwhile, rosé exports totaled 10.8 million hectoliters, reflecting a stable balance between production, domestic consumption, and international trade.
In terms of export volume, Spain led with a 39% share, followed by France (18%) and Italy (13%). However, the landscape shifts dramatically when considering export value: France dominated with 47%, ahead of Italy (14%) and Spain (12%). France’s leadership in value terms is underpinned by a high average export price of EUR 4.4 per 75cl bottle, representing a total export value of EUR 2.5 billion—nearly double the EUR 1.3 billion recorded in 2014.
This growth demonstrates not only France’s enduring influence as the qualitative and symbolic center of the rosé world but also the increasing premiumization of the category—a trend marked by higher quality standards, stronger branding, and a willingness among consumers to pay more for refined expressions.
Production Concentration and Emerging Players
Rosé wine production remains concentrated in a few key countries. France accounted for 33% of global production in 2022 (up from 30% in 2021), followed by Spain (21%), Italy (11%), the United States (8%), and South Africa (5%).
At the same time, new and dynamic producing countries such as Chile, New Zealand, Australia, Hungary, Bulgaria, and Canada are entering the scene, signaling an ongoing internationalization of rosé production.
Consumption Trends and Market Shifts
While global rosé consumption has declined slightly since its 2019 peak, the annual decrease of 1.7% is relatively modest compared to the 3.8% decline recorded for still wines overall. This demonstrates rosé’s relative resilience, supported by selective consumer demand, product valorization, and the rise of new markets offsetting contractions in mature ones.
Historically, consumption has been heavily concentrated in a few countries. In 2023, France (31%), Germany (12%), and the United States (10%) together accounted for 53% of global demand, down from 58% in the early 2010s. This gradual decline in concentration indicates an expanding global footprint for rosé wines. Growth is particularly strong in Eastern Europe, Oceania, Canada, Italy, and Spain, while the “rest of the world” now represents 22% of total consumption, up from 17% a decade ago.
Imports and Market Value
Global imports reached approximately 9.5 million hectoliters in 2023. By volume, France ranked first with a 27% share, primarily due to low-cost Spanish rosés—often imported in bulk (82% of total volumes) at an average price of EUR 0.6 per 75cl bottle. Germany (18%) and the United Kingdom (13%) followed as major importers.
In terms of value, however, the United Kingdom led with 17%, followed by Germany (11%) and the United States (10%), for a total import value of EUR 2.2 billion, up sharply from EUR 1.3 billion in 2014.
The U.S. market, now a net importer, is undergoing a structural transformation: traditional “blush” rosés—characterized by pale color and semi-sweet profiles—are in decline, while dry, Provençal-style rosés continue to gain favor with modern consumers.
Outlook: Between Maturity and Renewal
The rosé wine sector stands at a crossroads between maturity and innovation. On one hand, production and consumption remain stable, confirming the type’s enduring appeal; on the other, the rise in average prices and diversification of producers and consumers suggest that rosé continues to evolve as a strategic and premium segment of the global wine market.
As the report highlights, the future of rosé lies in quality differentiation, geographical diversification, and continued premiumization. In a market that is increasingly fragmented yet value-driven, rosé wines—long associated with lifestyle and accessibility—are now equally recognized for craftsmanship, terroir expression, and sophistication.
Source: WineNews