At this year's Wine Paris & Vinexpo Paris, Gérard Bertrand, the renowned Languedoc trader, unveiled an intriguing addition to his portfolio: the "Trouble" range of wines.
These new offerings, available in white, rosé, and red varieties under the Vin De France label, are making waves for their unconventional production and distinctive appearance.
Embracing Unconventionality
Named after the French word for cloudy, "Trouble" wines embrace their unfiltered nature, presenting a slightly milky appearance in the bottle. Véronique Braun, communications director at Gérard Bertrand wines, explains that these wines are organic, vegan, and crafted without filtration or fining. They aim to capture the raw essence of the winemaking process, delivering a unique tasting experience that resonates with authenticity.
Craftsmanship and Secrecy
The production method behind the "Trouble" range is shrouded in mystery, touted as a closely guarded trade secret by Gérard Bertrand wines. This secrecy adds an element of allure, inviting consumers to appreciate the craftsmanship and dedication invested in each bottle.
A Unified Grape Variety
Central to the "Trouble" range is the Grenache grape variety, known for its versatility and robust character. The red and rosé wines blend Grenache noir with Syrah, while the white variant combines Grenache blanc with Viognier. Each wine boasts a 13% alcohol by volume (ABV), ensuring a balanced and flavorful profile across all three colors.
Market Reception and Distribution
Launched with an initial production run of approximately 100,000 bottles, the "Trouble" range is poised to captivate wine enthusiasts this winter. Priced at EUR 8.90 per bottle in France (USD 9.60), these wines have already garnered listings in prominent French supermarket chains and secured orders from importers, particularly in the United States.
Navigating Linguistic Nuances
Despite its English name, "Trouble" explicitly conveys its intended meaning through labeling, ensuring that consumers understand the cloudy aspect cherished by the French term. This attention to detail underscores Gérard Bertrand's commitment to transparency and authenticity in presenting the range to international markets.
Meeting Niche Demand
The introduction of "Trouble" responds to a growing niche for unfiltered wines in select markets, where discerning consumers seek wines that retain natural flavors and textures. By offering a range that celebrates unadulterated winemaking practices, Gérard Bertrand not only meets but anticipates and exceeds the expectations of modern wine enthusiasts.
Conclusion
As the "Trouble" range gains momentum in global markets, it promises to redefine perceptions of traditional winemaking techniques. Gérard Bertrand's bold venture into unfiltered wines not only enriches his portfolio but also reaffirms his status as a pioneer in the Languedoc region and beyond.
The launch of "Trouble" marks a significant stride in Gérard Bertrand's journey, blending innovation with respect for heritage and craftsmanship. With its distinctive character and growing popularity, these wines are set to carve a distinct niche in the evolving landscape of fine wines.
Source: Vitisphere