Château La Coste, the esteemed 200-hectare Provence wine estate owned by Irish businessman Paddy McKillen, is embarking on a new chapter of growth in the United Kingdom through a strategic partnership with Berkmann Wine Cellars.
This collaboration aims to enhance the estate’s distribution footprint across the UK, building on its recent success and expanding its market reach.
Rapid Growth and Strategic Expansion
Under the guidance of Wanderlust Wines, Château La Coste achieved an impressive 100% sales growth from 2022 to 2023 in the UK market. Now, as it celebrates its 60th year of winemaking excellence, the estate is poised to strengthen its position as a premium name in Provence winemaking. The addition of Berkmann Wine Cellars to its distribution network is expected to play a pivotal role in achieving this objective.
Strategic Importance of the Partnership
"We are thrilled to have partnered with Berkmann Wine Cellars on the next stage of our growth within the UK," expressed a representative of Château La Coste. "Our aim is to become known as the premium name in Provence winemaking, and the increased awareness through CuraConn and access to our range via Berkmann Wine Cellars will be crucial in realizing this goal. We anticipate exciting developments in the UK market and look forward to the success of both appointments in the coming year and beyond."
Berkmann Wine Cellars' Expertise and Legacy
Berkmann Wine Cellars brings a wealth of experience and a storied legacy in representing top-tier producers from Provence. Alex Hunt MW, speaking at the distributor's recent annual portfolio tasting, highlighted Berkmann’s longstanding commitment to the category, dating back to 1972 when Georges Duboeuf became the first major agency to join its esteemed portfolio.
Expanding the Portfolio
In addition to Château La Coste, Berkmann Wine Cellars is expanding its repertoire to include Château Sainte Marguerite, another distinguished Provence producer. This addition aligns with Berkmann's prestigious lineup, which features renowned names such as Vins Rijckaert from Burgundy / Jura, New Zealand’s Dog Point, and the iconic Priorat producer Scala Dei.
Looking Ahead
As Château La Coste and Berkmann Wine Cellars embark on this new venture, both parties are optimistic about the opportunities it presents. With a shared commitment to quality, innovation, and customer satisfaction, they aim to elevate the presence of Provence wines in the UK market and cater to a discerning clientele.
This partnership not only underscores the growing global appeal of Provence wines but also highlights the strategic importance of alliances in navigating competitive markets and driving sustained growth in the wine industry. As consumer preferences evolve, collaborations like these are crucial in meeting market demands and expanding brand influence on an international scale.
Source: Harpers Wine & Spirit Magazine