Familia Torres, one of the world's most iconic wineries, has announced a projected 7% increase in its consolidated wine and brandy sales for 2024 compared to 2023.
This optimistic forecast underscores the continued global appeal and strategic excellence of the renowned Spanish winery.
Growth in International Markets
The anticipated growth is attributed to robust performances in key international markets, including Canada, Denmark, Switzerland, the United States, China, Lithuania, and Cuba. Highlighted brands such as Celeste, Torres 10, and the winery's Chilean labels have driven this success. These markets have consistently showcased an increasing demand for premium and innovative wine offerings from Familia Torres, reinforcing its reputation as a leader in the global wine industry.
Domestic Achievements
In Spain, the winery’s sales exhibited impressive growth, with exports rising by 6% in volume. Simultaneously, the domestic market saw a remarkable 10% increase. This surge was fueled by a 14% growth in the retail sector and a notable recovery in the restaurant industry, supported by a strong tourist season. These achievements highlight Familia Torres' ability to adapt to market dynamics and leverage favorable economic conditions.
Investment in Innovation and Sustainability
To maintain its competitive edge and address evolving consumer preferences, Familia Torres is set to invest approximately 6 million euros between 2024 and 2026 in a new desalcoholized wine facility in Pacs del Penedès. This initiative aims to bolster the company’s leadership in the non-alcoholic wine segment, with its Natureo range leading the charge. Natureo’s projected 20% growth in value by 2025 further illustrates the potential of this emerging category.
Beyond product innovation, Familia Torres remains steadfast in its commitment to sustainability. The winery plans to implement several measures to combat climate change, including:
- Irrigation installations in its vineyards in Catalonia.
- Reforestation projects in Chile to enhance carbon sequestration.
- Solar panel installations to reduce reliance on non-renewable energy sources.
Technological Advancements
As part of its forward-thinking approach, Familia Torres will also invest in technological innovation. A significant project involves migrating its SAP software to a cloud-based system, streamlining operations and improving efficiency.
Leadership and Vision
Miguel A. Torres, president of Familia Torres, expressed pride in the company’s achievements. He credited the dedication of over 1,000 employees worldwide for overcoming industry-wide challenges. This strong team effort has allowed Familia Torres to continue thriving in an increasingly competitive global wine market.
Conclusion
Familia Torres’ ambitious plans for 2024 reflect its unwavering commitment to excellence, sustainability, and innovation. As the winery strengthens its presence across international markets and invests in cutting-edge facilities and eco-friendly practices, it continues to set the standard for the global wine industry. Wine enthusiasts and industry professionals alike can look forward to another stellar year for Familia Torres.
Source: Vinetur