The European Commission is set to introduce a standardized set of terms for low-alcohol and no-alcohol wines to enhance clarity for consumers and support the rapidly growing market segment.
A draft regulation, seen by Euractiv, proposes the use of familiar terms such as "zero alcohol," "alcohol free," and "low alcohol" to improve labeling consistency across the EU.
Standardizing Low- and No-Alcohol Wine Terminology
The 2021 Common Agricultural Policy (CAP) introduced "de-alcoholised wine" (up to 0.5% alcohol by volume, ABV) and "partially de-alcoholised wine" (over 0.5% ABV) to the European market. However, the new regulation aims to refine these classifications to make consumer choices more straightforward.
Under the draft proposal:
- "Zero alcohol" would apply to wines with an ABV not exceeding 0.05% or 0.1%, though the exact threshold remains under review.
- "Alcohol free" and "low alcohol" will align with the CAP's existing definitions, making it easier for consumers to navigate wine selections.
Expanding Market Opportunities
Beyond terminology, the regulation seeks to modernize technical rules on de-alcoholisation, facilitating the production of low-alcohol sparkling wines and expanding permitted wine categories. This includes provisions for low-alcohol flavoured wines and even allowing rosé to be used in Glühwein, the beloved mulled wine of European winters.
Additionally, the Commission is considering adjustments to electronic nutritional labeling rules. This initiative reflects the growing consumer demand for transparency regarding ingredients and production methods in wine.
Addressing Challenges in the Wine Sector
Despite its traditional dominance in global trade, the EU wine sector is grappling with shifting consumer preferences, overproduction, and climate change, leading to its designation as the "sick man" of Europe's food and drink industry.
In response, the European Commission convened a forum of industry experts and national representatives to explore solutions. Key recommendations included:
- Greater flexibility in the EU wine planting rights regime to manage production potential.
- New initiatives to promote wine tourism as a revenue driver.
- Expanding market access by making low-alcohol wines more consumer-friendly.
Timeline for Implementation
The Commission is expected to finalize the regulation by April 2025. If adopted, these changes could significantly reshape the landscape of low- and no-alcohol wines within the EU, boosting both consumer confidence and industry resilience.
Source: Euractiv