The Crémant de Bourgogne AOC continues to strengthen its position as one of the most dynamic categories within Burgundy.
Closing 2025 with a harvest of 231,000 hectoliters, the appellation has reached one of its strongest production levels to date—highlighting both its growth trajectory and its increasing relevance in a region traditionally associated with still wines.
This milestone reflects not only favorable production conditions but also structural expansion. Vineyard surface area is approaching 4,000 hectares, underlining the long-term commitment of producers to sparkling wine within Burgundy’s diversified portfolio.
A Key Player Among Burgundy’s Appellations
Out of Burgundy’s 84 appellations, Crémant de Bourgogne now represents 15% of total production volume—up from 13% just two years ago. This growth elevates it to the position of the third-largest AOC in the region by volume.
Such a rise signals a broader shift in Burgundy’s wine economy. While iconic still wines continue to dominate in prestige, sparkling wines are gaining ground as both a commercial and strategic segment. Crémant de Bourgogne, in particular, offers producers a way to diversify revenue streams and respond to global demand for high-quality sparkling wines at accessible price points.
Export-Led Growth Drives Sales Expansion
The appellation’s success is closely tied to its international performance. In 2025, sales volumes increased by 9%, with exports playing a decisive role.
For the first time, exports accounted for the majority of production:
- 51% of total volume sold abroad
- +14% increase in export share compared to 2024
Over the past decade, Crémant de Bourgogne has contributed to 20% of the growth in French AOC sparkling wine exports outside of Champagne, demonstrating its expanding global footprint.
Key Export Markets
- United States & Canada: Leading markets in both volume and value
- Nordic countries (Switzerland, Norway, Denmark): Strong and stable demand, with Crémant de Bourgogne as the best-selling Burgundy wine in the region
- United Kingdom: A standout performer, surpassing one million bottles (+27% in volume, +29% in value)
- Italy: Emerging as a top-five market, particularly in premium segments
Meanwhile, slight declines in the Netherlands and Japan are attributed to localized market conditions rather than structural weakness.
Domestic Market Stability and Premium Positioning
In France, large retail chains remain a cornerstone of distribution, accounting for 28% of total sales—approximately six million bottles in 2025.
Despite intense competition in the sparkling wine category, Crémant de Bourgogne maintains a distinct positioning:
- Average retail price: ~€8
- Around €1 higher than comparable alternatives
This pricing strategy reinforces its image as a high-quality yet accessible sparkling wine, appealing to both everyday consumers and more discerning buyers.
Expanding Styles for Every Occasion
One of the key drivers behind the appellation’s success is its versatility. The range of Crémant de Bourgogne wines now covers a wide spectrum of styles and consumption moments:
- Aperitif wines
- Food-pairing cuvées
- Vintage selections
- Rosé and blanc styles
- Brut nature and special cuvées
- Single-vineyard expressions
This diversity allows the appellation to compete across multiple segments—from casual consumption to fine dining—enhancing its appeal across different consumer groups.
Balanced Growth and Controlled Supply
Despite recent climatic challenges, the sector reports well-managed stock levels and a balanced supply-demand dynamic. This stability enables producers to meet growing demand without compromising quality or market positioning.
The appellation’s success is built on several pillars:
- Strong brand recognition
- Proven technical expertise in sparkling wine production
- Rigorous quality standards
- Consistent product reliability
A New Regulatory Phase: Recognizing Terroir
In 2025, Crémant de Bourgogne celebrated its 50th anniversary—marking both a milestone and a turning point. Looking ahead, the appellation is entering a new phase of development.
In 2026, it submitted an application to INAO to amend its production specifications. The goal is to formally recognize lieux-dits (named vineyard parcels), a long-standing tradition in Burgundy dating back to the 19th century.
This move aims to:
- Enhance traceability and terroir expression
- Elevate the appellation’s premium positioning
- Align sparkling wines with Burgundy’s parcel-driven identity
Conclusion: From Alternative to Essential
Crémant de Bourgogne is no longer just an alternative to Champagne—it is becoming an essential component of Burgundy’s wine identity.
With strong production figures, expanding international demand, and a clear strategic vision, the appellation is well-positioned for continued growth. Its ability to combine accessibility, quality, and diversity makes it one of the most compelling success stories in the global sparkling wine market.
Source: Vinetur