This landmark initiative invites enthusiasts to explore the winemaking process up close, showcasing Cotnari's dedication to quality and authenticity.
In a pioneering move, Cotnari becomes the first Romanian winery to offer complete transparency in its winemaking. Through the cramatransparenta.ro platform, consumers can access detailed production information, take virtual tours of the three wineries, watch live streams from the facilities, and communicate directly with company representatives. This innovative approach aims to demystify winemaking, empowering consumers with knowledge and fostering trust in the brand.
Financial Achievements & Modernization Initiatives
Cotnari reports a successful year with a turnover exceeding 134 million lei in 2023, a slight increase from the previous year. This financial milestone highlights the winery's resilience and strategic initiatives in a dynamic market. Remus Deleanu, General Director of Cotnari Winery, discusses the modernization strategy focusing on infrastructure upgrades, new wine assortments, and viticultural advancements. Significant investments include expanding fermentation capacities, mechanizing grape processing sections, and replanting vineyards, totaling around 20 million lei (EUR 4 million). These efforts underline Cotnari's commitment to innovation and sustainable growth.
Wines, Vineyards, and Production
Grasa de Cotnari and Tămâioasă Românească remain consumer favorites, while the rising interest in rosé wines has boosted the popularity of Cotnari Busuioacă rosé. The Francușa variety has also seen significant growth in the dry and sparkling wine categories. With approximately 1750 hectares of vineyards dedicated exclusively to local grape varieties, Cotnari offers a diverse range of wines catering to all tastes. From sweet and semi-sweet to dry and sparkling, the winery's offerings epitomize Romania's winemaking heritage. With processing capacities of 900 tons/day at the Cotnari winery and 200 tons/day at the Axinte winery, Cotnari remains a cornerstone of Romania's winemaking landscape. As Cotnari embarks on this transformative journey of transparency and innovation, its steadfast commitment to quality, authenticity, and consumer trust sets the stage for a new era of excellence in the Romanian wine industry.
Source: Wines of Romania