The European Committee of Wineries (Ceev) has unveiled a comprehensive "Manifesto on the future of the EU wine sector."
This manifesto, released today, outlines six pivotal priorities aimed at shaping a robust and sustainable future for one of Europe's most cherished industries.
As the European Parliament gears up for renewal with elections on the horizon between June 6 and 9, 2024, this manifesto stands as a beacon, guiding policymakers towards informed decisions that will define the trajectory of the EU wine sector.
At its core, the manifesto advocates for a market-oriented Common Agricultural Policy (CAP) that champions competitiveness while streamlining administrative complexities. By fostering an environment conducive to innovation and market responsiveness, the EU can empower its wineries to thrive in a dynamic global landscape while preserving the rich tapestry of tradition woven into the fabric of European wine culture.
Central to the manifesto's vision is the imperative to reconcile tradition with innovation in EU legislation. This entails adapting wine products to meet evolving consumer expectations, demands, and trends without compromising the essence of Europe's vinicultural heritage. By striking this delicate balance, the EU can position itself as a trailblazer in sustainable wine production, ensuring that tradition and innovation coalesce harmoniously to meet the demands of the future.
Moreover, the manifesto underscores the critical need to fortify climate resilience and catalyze the green transition within the wine sector. By defining principles of sustainable wine production, prioritizing mitigation measures, and recognizing the invaluable ecosystem services provided by vineyards, the EU can lead by example in promoting environmental stewardship and combatting climate change.
Efforts to strengthen the EU's single market and reduce operational costs emerge as another focal point. Through full harmonization of regulations, promotion of digitization, and facilitation of e-commerce for wineries, the EU can unleash the full potential of its wine sector, fostering greater efficiency and competitiveness on the global stage.
Furthermore, the manifesto advocates for an assertive trade strategy to expand market access, address trade barriers, and safeguard European wine products from unrelated trade disputes. By championing the EU's distinctive wine culture and protecting its geographical indications, the EU can solidify its position as a global leader in the wine market.
Finally, the manifesto calls for the adoption of a pragmatic and science-based EU health policy that distinguishes between moderate wine consumption and alcohol abuse. By fostering constructive dialogues and dispelling misconceptions surrounding wine, the EU can uphold the integrity of its wine sector while promoting responsible consumption practices.
With the EU wine sector contributing a staggering 130 billion euros to the EU's GDP, generating over EUR 52 billion in taxes, and supporting 3 million jobs, the stakes couldn't be higher. As Ceev President Mauricio González-Gordon aptly states, "the EU wine sector is not just an economic powerhouse; it is our heritage, our rural lifeline, and our cultural treasure." It is imperative that policymakers heed the call outlined in this manifesto, ensuring a prosperous and sustainable future for European wine.