The Bourgogne Committee (formerly the Bureau Interprofessionnel des Vins de Bourgogne, BIVB) presented its annual assessment of the region’s viticulture on Monday, October 6, in Beaune.
Despite a smaller harvest and an uncertain international economic environment, Burgundy continues to demonstrate remarkable stability and dynamism, both in exports and in domestic sales.
A Smaller but Promising Harvest
The 2024 harvest totaled just over 1.2 million hectoliters, equivalent to more than 161 million bottles—the second-lowest production volume in the past fifteen years, surpassed only by the difficult 2021 vintage. This comes after two generous harvests in 2022 and 2023, which helped replenish stocks and provide a cushion for years of reduced yields.
The early 2024 growing season was shaped by high spring temperatures and summer heat waves that accelerated grape ripening but reduced berry size and weight. Rainfall later in the season somewhat mitigated these effects, preserving quality though not volume.
François Labet, co-president of the Bourgogne Committee, emphasized that while 2024 could not match exceptional vintages like 2020 or 2022, the quality of the grapes remains excellent, showing great promise for wines currently in cellar.
Record Export Growth
Between January and July 2025, Burgundy wines achieved a record turnover of €951 million, with over 57 million bottles exported worldwide—a 5.6% increase in volume and a 2.7% rise in value compared to the same period in 2024.
Canada emerged as a key growth driver, while traditional markets such as the United States, the United Kingdom, Japan, Belgium, and Sweden continue to dominate exports. These five destinations now account for almost 62% of total export volume and 60% of value.
The United States remains Burgundy’s largest export market, although new trade tariffs introduced in August by the reinstated Trump administration—set at 15%—introduce uncertainty for the coming months. Meanwhile, Sweden has overtaken Japan in export rankings, signaling changing dynamics in international demand.
Domestic Market Holds Strong
Within France, overall wine consumption continues its long-term decline, yet Burgundy wines perform comparatively well, supported by loyal high-income consumers and renewed marketing efforts. Sales in large-scale retail grew modestly, with increases of 0.7% in volume and 0.4% in value in the first eight months of the year.
Particularly noteworthy are the performances of AOC Bourgogne Blanc (+7.4%), Petit Chablis (+14.8%), and Crémant de Bourgogne (+3.7% in volume, +4.6% in value). These figures highlight the appeal of Burgundy’s whites and sparkling wines among French consumers.
Bulk Market and Reserves
The bulk wine market experienced a sharp decline due to limited 2024 yields. Only 77% of traded volumes were from the current vintage—the lowest proportion in fifteen years. However, transactions involving the 2023 vintage reached record highs, offsetting the reduced availability of new wines.
Strategic Adaptation and Rebranding
To maintain market momentum, the Bourgogne Committee has invested heavily in promoting Burgundy wines to younger generations, notably with a €2 million campaign targeting French millennials. This initiative has already shown promising results in revitalizing domestic interest.
In a strategic move toward simplification and international recognition, the interprofessional body has officially rebranded as the Comité Bourgogne—a name intended to be more accessible to global audiences while maintaining the prestige associated with the region.
Outlook: Quality Over Quantity
Despite the climatic challenges and a smaller 2024 crop, Burgundy’s producers are optimistic. Laurent Delaunay, co-president of the Comité Bourgogne, highlighted the region’s resilience:
“Our exports remain strong, our domestic sales are stable, and our reserves allow us to navigate challenging years without jeopardizing supply. Burgundy remains a symbol of balance between tradition, quality, and adaptability.”
As the wines of the 2024 vintage mature in cellars, Burgundy once again proves its ability to combine prestige, precision, and perseverance, reinforcing its reputation as one of the world’s most admired wine regions.
Source: Vinetur