Baron Philippe de Rothschild SA, renowned for its commitment to excellence in winemaking, proudly announces a significant milestone in its journey: the appointment of Turquoise Life for the USA importation of Mouton Cadet, the iconic Bordeaux wine brand.
This strategic partnership, effective January 2024, aims to elevate Mouton Cadet's presence across the United States, marking a pivotal moment in its storied history.
A Legacy of Excellence
Since its inception in 1930 by Baron Philippe de Rothschild, Mouton Cadet has epitomized Bordeaux's art of blending, showcasing the region's diverse terroirs and grape varieties. Over 90 years, Mouton Cadet has cultivated a legacy of quality, thanks to its community of dedicated winegrowers and seven meticulous winemakers. From vine pruning to vinification, each step is carefully orchestrated to deliver wines that reflect Bordeaux's richness and complexity.
Strategic Expansion into the US Market
"In the 1960s, Mouton Cadet first captivated American consumers, marking the beginning of a longstanding relationship. The USA remains a key strategic market for us," affirms Philippe Sereys de Rothschild, Chairman and CEO of Baron Philippe de Rothschild SA. "We are excited about the potential of this collaboration with Turquoise Life, aiming to establish Mouton Cadet as a cornerstone in the US wine market."
Innovative Offerings and Organic Commitment
Under the new partnership, Mouton Cadet plans to introduce innovative collections, including a range of 100% organic wines. Véronique Hombroekx, Managing Director of Baron Philippe de Rothschild SA's Branded Wine Division, elaborates, "We are proud to embark on this journey with Turquoise Life. Together, we aim to redefine Bordeaux's signature style with freshness and fruitiness, appealing to discerning American consumers."
Shared Vision for Growth
Tunch Doker, President of Turquoise Life, expresses enthusiasm for the collaboration, stating, "My team and I are honored to steer Mouton Cadet towards new heights in the American market. We are committed to preserving the brand's heritage while infusing innovation and dynamism into its future."
About Turquoise Life
Established in 2010, Turquoise Life Beverage Brands has built a reputation for representing esteemed wine and spirit brands globally. Guided by a commitment to environmental responsibility, Turquoise Life continues to shape industry trends that resonate with consumers worldwide.
About Baron Philippe de Rothschild SA
Baron Philippe de Rothschild SA oversees both Châteaux Wines and Branded Wines divisions, embodying a pursuit of excellence across its portfolio. The company manages prestigious classified growths in the Pauillac appellation, including the iconic Château Mouton Rothschild. Additionally, it produces and distributes a range of high-quality branded wines, prominently featuring the renowned Mouton Cadet.
As Baron Philippe de Rothschild SA and Turquoise Life embark on this transformative journey together, the stage is set for Mouton Cadet to continue its legacy of excellence while capturing the hearts of American wine enthusiasts with its distinctive charm and Bordeaux tradition.
Source: WineBusiness Monthly