The International Organization of Vine and Wine (OIV) has embarked on a new chapter with John Barker taking the helm as the new General Director.
This leadership change comes at a momentous time, as the OIV celebrates its centenary—a milestone that not only honors a century of accomplishments but also charts the future course for this pivotal institution in the world of wine.
The welcoming ceremony for John Barker, held on January 11 in Dijon, served as an ideal occasion to introduce the new leadership and outline the strategic directions for the coming years.
Prominent figures such as Luigi Moio, president of the OIV, along with diplomatic, government, and industry representatives, attended the ceremony. Barker shared his vision and goals for the OIV's immediate future. The year 2024, designated as the "International Year of Vine and Wine," is particularly significant for the organization. It offers a unique opportunity to celebrate past achievements while reinforcing the commitment and unity among Member States—key themes emphasized by Barker in his address.
John Barker's appointment was a thoughtful decision made at the 21st General Assembly of the OIV in Jerez de la Frontera, Spain. His profile and career are well-suited to guide the OIV through contemporary challenges facing the wine sector. Barker's mandate, extending until 2029, involves steering the OIV through a critical transition period, focusing on issues such as climate change, sustainability, and scientific innovation, which are central to the global agenda.
The significance of wine and vine-derived products goes beyond economic considerations. As the new General Director highlighted, there is an intrinsic connection to the land, climate, and the people who inhabit wine regions. This human and environmental bond imparts a unique character to wine, and the OIV's role is crucial in promoting integrity, authenticity, and responsible consumption.
The upcoming year is filled with important events for the OIV, including the celebration of its centenary, the adoption of a new five-year Strategic Plan, and the inauguration of its new headquarters. Barker stated that this strategic plan aims to set a course for the next century of the organization's existence, with a strong emphasis on adapting to climate change and promoting sustainable practices within the sector. Additionally, there are plans to review internal bodies and procedures to better align them with the expectations of Member States and the OIV's long-term objectives.
In a gesture of continuity and respect, the ceremony also honored Pau Roca, the previous General Director, whose leadership left a lasting impact on the organization. The OIV stands at a pivotal moment, looking forward to the future while acknowledging the lessons and achievements of the past. Under John Barker's leadership, a new era begins, filled with challenges but also immense opportunities for the world of wine.
Source: Vinetur