From May 25th to 27th, 2024, the historic Hofburg Vienna will host the largest showcase of Austrian wine, VieVinum, heralded as perhaps the most elegant wine trade fair in the world.
This esteemed event offers a unique platform for Austrian winegrowers and connoisseurs from across the globe to converge, share insights, and savor the exceptional wines of Austria.
Event Details
- Dates: 25 - 27 May 2024
- Time: 09:00 am - 06:00 pm
- Location: Hofburg Vienna
- Exhibitor List: Here
A Global Gathering
Each year, VieVinum draws a diverse crowd of wine experts, enthusiasts, and industry professionals to Vienna, solidifying its status as a premier event in the global wine calendar. This year’s fair promises to be no different, with guests invited by Austrian Wine, the official body responsible for promoting Austrian wine, to experience firsthand the remarkable quality and diversity of the country's offerings.
Highlights of VieVinum 2024
**1. Exquisite Venue: The Hofburg, a palace that once served as the residence of the Habsburgs, provides an opulent backdrop for the event, enhancing the overall elegance and prestige of the fair.
**2. Exceptional Wine Selection: VieVinum offers a comprehensive showcase of Austrian wines, from well-known varietals like Grüner Veltliner and Riesling to lesser-known gems. Attendees will have the opportunity to taste and evaluate a wide range of wines, reflecting the country's rich viticultural heritage.
**3. Networking Opportunities: The fair serves as a crucial meeting point for winegrowers, sommeliers, importers, and other key players in the wine industry. It fosters an environment of collaboration and exchange, vital for the continued growth and success of Austrian wine on the international stage.
**4. Educational Seminars: VieVinum hosts a series of seminars and masterclasses led by renowned wine experts. These sessions provide in-depth knowledge on various aspects of Austrian wine, including terroir, production techniques, and market trends.
**5. Supporting Events: Numerous ancillary events complement the main exhibition, including guided tastings, winery tours, and cultural experiences around Vienna. These events enrich the visitor experience, offering a deeper understanding of Austria’s wine culture.
**6. Flight Tasting “International Heroes & Rising Stars”: On May 24th, the day before the fair, an exclusive seated tasting of around 100 Austrian wines will take place under the theme “International Heroes & Rising Stars”. This tasting features wines that have achieved the highest accolades in international competitions, alongside a curated selection of emerging wines from all Austrian winegrowing regions, highlighting alternative wine styles and new discoveries.
Kick-Off Event
Austrian Wine will host a welcome event for over 400 international guests at the magnificent column hall of the Museum of Applied Arts (MAK) and its shared garden with the Salon Plafond. This enchanting setting blends modernity and history, creating the perfect atmosphere for the start of VieVinum. The event will feature themed wine bars, a diverse selection of culinary delights, and live music. Chris Yorke, CEO of the Austrian Wine Marketing Board, will present the latest developments in Austrian wine, followed by the awarding of the prestigious Bacchus Award, which honors significant contributions to Austrian wine on the international stage.
Masterclass with Top Sommeliers
An exceptional masterclass will be guided by three of the world's leading sommeliers: Raimonds Tomsons, the current world's best sommelier from Latvia; Pascaline Lepeltier, a French-born sommelier active in New York; and Reeze Choi, based in Hong Kong. These sommeliers will share their unique perspectives on Austrian wine, providing invaluable insights into its nuances and appeal.
Additional Events
Throughout the duration of VieVinum, a variety of events hosted by exhibitors and wine-growing regions will offer visitors ample opportunities to deepen their wine knowledge. These include rooftop parties with stunning views over Vienna, relaxed gatherings with Austrian winemakers, big bottle parties, and fine music events, all designed to bring Austria's wine-growing regions to life in the heart of the city.
Conclusion
VieVinum 2024 promises to be an unforgettable celebration of Austrian wine, offering a rare opportunity to immerse yourself in its elegance and excellence. Whether you are a seasoned wine professional or a passionate enthusiast, VieVinum is the place to experience the best of Austrian wine. Join us at Hofburg Vienna from May 25th to 27th, 2024, for a journey through the rich traditions and innovative future of Austrian viticulture.