ProWein 2025, held from March 16 to 18 in Düsseldorf, once again affirmed its status as a premier event for the global wine and spirits industry.
Despite challenges such as declining sales and increasing trade barriers, the fair served as a crucial platform for innovation, business development, and market trends. With approximately 4,200 exhibitors from 65 countries, the event occupied eleven exhibition halls, bringing together leading producers from all key wine regions.
A Global Hub for Business and Networking
The event attracted around 42,000 industry professionals from 128 countries, solidifying its role as a global networking hub. Germany remained a key import market, with nearly half of the top buyers originating from the country. Other significant attendance came from central European markets, including Benelux, Great Britain, and Scandinavia, alongside decision-makers from the USA, Japan, South Korea, and China.
Marius Berlemann, COO of Messe Düsseldorf, emphasized ProWein’s continued dominance in the international trade fair sector, highlighting its ability to facilitate meaningful business interactions. Matt Tornabene, President & CEO of Manhattan Wine Company, echoed this sentiment, praising the event’s capacity to unite the global wine industry and drive international trade.
Industry Trends and Market Insights
German exhibitors reported strong engagement, with global demand particularly high for fresh white and rosé wines. Monika Reule, Managing Director of the German Wine Institute, noted that the quality of trade visitors remained exceptional, contributing to successful business outcomes for exhibitors. Meanwhile, Pascale Thieffry from Business France highlighted ProWein’s importance for French producers seeking to expand their international presence.
Among the key highlights was the ProSpirits section and the innovative “same but different” halls, which featured 500 exhibitors from 53 countries. This segment showcased an impressive range of spirits, from renowned brands to unique artisanal creations, providing fresh momentum for the industry. Additionally, the Meininger’s Wine Conference served as a vital knowledge hub, offering insights into market trends, economic shifts, and strategic industry developments.
Thematic Focus: Sustainability, Digitalization, and Emerging Consumer Preferences
ProWein 2025 placed significant emphasis on future-oriented themes such as sustainability, digitalization, and evolving wine consumption habits. The ProWein Business Forum provided valuable discussions on these topics, equipping industry professionals with insights to navigate emerging market trends.
The growing no/low alcohol segment also took center stage with the ProWein Zero show, featuring 40 international exhibitors and an extensive tasting area curated by MUNDUS VINI. This segment continues to expand as consumer interest in alcohol alternatives rises.
Another key feature was the Food & Wine Pairing concept, highlighted in the "urban gastronomy by #asktoni" lounge. Top chefs and restaurateurs showcased creative pairings, reinforcing the importance of gastronomy in wine appreciation.
ProWein’s Global Expansion
Beyond Düsseldorf, ProWein’s influence extends worldwide through satellite events in Tokyo, Hong Kong, São Paulo, Mumbai, Shanghai, and Singapore. These fairs provide industry professionals access to key global markets, facilitating business growth and networking on an international scale.
Conclusion
ProWein 2025 reinforced its position as the definitive trade fair for wine and spirits professionals. By addressing industry challenges, setting future trends, and fostering strong business connections, the event continues to shape the global market. Its international reach and commitment to innovation ensure that ProWein remains a vital fixture in the industry calendar.
Source: Vinetur