The London Wine Fair (LWF) 2024, held at Olympia from May 20 to 22, experienced a slight decline in both visitor and exhibitor numbers.
However, the focus on the quality of interactions led to a positive response from participants, highlighting the fair's continuing importance despite challenging market conditions.
Attendance and Participation
The total number of visitors at the LWF 2024 decreased by 8% compared to the previous year, with 9,243 attendees. Exhibitor participation also saw a modest drop, with 401 companies attending compared to 417 in 2023. Despite these declines, the organizers emphasized the improvement in the quality of interactions and engagement. Notably, 41% of attendees utilized the Essential Planner tool, a significant increase from the 12% usage rate in the previous year.
Positive Feedback Amid Difficult Conditions
Show director Hannah Tovey acknowledged the tough market conditions but highlighted the positive feedback received from exhibitors and the vibrant energy at the event. "We are extremely pleased with the 2024 edition of the LWF, especially given that the industry is experiencing some of the most difficult trading conditions in recent memory," Tovey said. She emphasized that despite the challenges, the fair delivered an excellent and innovative event, reinforcing its status as indispensable for serious players in the wine sector.
Tovey also addressed the need for greater participation from the UK's leading players to restore the robust health of the UK wine industry. "We are already working hard to achieve this by 2025," she added, underscoring the commitment to enhancing the fair's impact and reach in the coming years.
Exhibitor Insights and Success Stories
Exhibitors at the LWF 2024 shared their positive experiences, with many highlighting the quality of interactions and the diverse mix of visitors. Miles Beale, CEO of the Wine and Spirit Trade Association (WSTA), praised the show for attracting significant numbers of the UK wine community. Patrick McGrath MW, CEO of Hatch Mansfield, noted the success of their expanded stand and the diverse visitor base, including independents, national retailers, and fine wine merchants.
Alex Green, director of sales and marketing at Beyond Wines Ltd., highlighted the high number of important meetings with large buyers during the three-day event. This feedback reflects the fair's effectiveness in facilitating meaningful business interactions and opportunities.
Looking Ahead to London Wine Fair 2025
The London Wine Fair 2025 is scheduled to take place at Olympia from May 19 to 21. Organizers and participants are optimistic about increased participation and plan to continue improving the quality of interactions. Enhancements, including better WiFi, are anticipated to further elevate the fair's reputation as a leading event for the wine industry.
In conclusion, while the London Wine Fair 2024 saw a decrease in numbers, the focus on quality interactions and positive feedback from exhibitors underscore its importance in the wine industry. The organizers' commitment to addressing challenges and enhancing the event bodes well for the future, with expectations high for the 2025 edition.