The International Wine Tourism Conference (IWINETC) is set to take place on March 26 and 27, 2025, in the historic town of Mikulov, located in South Moravia, Czechia.
Recognized as a premier global event for the wine and culinary tourism industry, IWINETC aims to provide attendees with top-tier education, business opportunities, and networking events.
Conference Highlights
The conference will feature a series of insightful talks and panel discussions led by industry experts. Key sessions include:
- "Savour the Flavours – Destination Czechia & South Moravia": Martina Grůzová will delve into the rich wine tourism offerings of the region.
- "Wine Tourism to Build a Regional Brand": Paul Wagner will discuss strategies for leveraging wine tourism to enhance regional branding.
- "The Wine Tourism Transformation: From Tasting Rooms to Tourism Destinations for Profit & Pleasure": Robin Shaw will explore the evolution of traditional wine tasting rooms into comprehensive tourism destinations.
- "Digital Marketing for Success: How to Win in an Ever-Changing Digital Landscape": Judith Lewis will share strategies for thriving in the dynamic world of digital marketing.
A highlight of the event is the IWINETC Grand Tasting Wines of Czechia, where attendees can sample a curated selection of Czech wines, guided by esteemed sommelier Klára Kollárová.
Networking Opportunities
Beyond the conference sessions, IWINETC offers various networking events:
- Mikulov Château Tour: Participants can explore the historic Mikulov Castle, including its vast wine cellar, grand library, and the "Desire and Dignity" exhibition.
- Mikulov Walking Tour: A guided tour through the picturesque streets of Mikulov, highlighting the town's historical landmarks and rich cultural heritage.
- IWINETC Welcome Reception: An evening event designed for attendees to connect and network in a relaxed atmosphere.
- IWINETC Gala Dinner: A formal dinner accompanied by wine pairings and live cimbalom music, offering a taste of local culture and cuisine.
B2B Wine Tourism Workshop
The conference also includes a B2B Wine Tourism Workshop, facilitating one-on-one meetings between wine tourism providers and global agents. This platform is designed to foster meaningful connections and drive business growth for all participants.
Source: IWINETC