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SIMEI 2024: The Premier International Trade Fair for Winemaking and Bottling Machinery

This November, the International Trade Fair for Winemaking and Bottling Machinery (SIMEI) will celebrate its 30th edition in Milan, Italy.

As the world’s largest exhibition dedicated to machinery and equipment for wine and spirit production, SIMEI boasts a 60-year tradition of showcasing cutting-edge technology in both Italian and international engineering.

Why SIMEI is a Must-Attend Event

Italian-born Alberto Migliardi, CEO of APS Packaging, emphasizes the importance of attending SIMEI:

"It’s a great place to go. First, because it is in Italy. Second, because so many of the most innovative companies producing winery equipment are in Italy. You can meet them, see the details of their equipment in operation, and talk to the engineers to answer your questions."

SIMEI offers a unique opportunity for one-on-one interactions, allowing attendees to see the latest market innovations firsthand rather than relying on online searches or catalog browsing. Exhibitors often save their most recent advancements for SIMEI, providing a rare chance to see new technologies before they are available in other markets, including the US.

Exclusive VIP Opportunity

This year, APS Packaging is partnering with SIMEI to offer an extraordinary VIP experience. Selected wine and spirit executives, including winemakers, purchasing managers, engineers, and CTOs, who apply by March 15, 2024, will receive airfare, hotel accommodations, and logistics for the four-day event. This initiative aims to help industry leaders identify valuable equipment for their companies.

The event will take place at the expansive Milan Exhibition Centre (FIERA MILANO), where exhibitors will have ample space to present large working installations of their equipment.

APS Packaging's Commitment

Providing the opportunity to attend SIMEI underscores APS Packaging’s commitment to the market. Migliardi explains:

"There is a whole world over there, a world of equipment and technology which is worth knowing about."

Expert Guidance through the SIMEI Experience

APS Packaging, in collaboration with SIMEI, is designing a tailored experience for each trip participant. The goal is to leverage the comprehensive educational resources and on-site demonstrations offered by over 480 exhibitors. Migliardi will use his extensive industry expertise to create a list of contacts, ensuring participants receive the most relevant information and advice.

"I can help make appointments, but everybody is free to go through the trade show on their own," says Migliardi. "The important thing is that we need to know what they are interested in because we are going to customize the trip’s experience based on their needs."

Benefits for VIP Participants

Brands with active or well-formed plans for future winemaking, bottling, or packaging equipment projects will benefit the most from this opportunity. VIP participants will have the chance to meet with both prominent manufacturers and small boutique firms offering unique technologies. For these Italian companies, connecting with potential clients from the US and showcasing their technology internationally is invaluable.

Migliardi emphasizes the event's broader goals:

"This is the spirit – the connection. Our goal is connecting people to the information, facilitating collaboration between US & Italian companies, and generating more opportunities for the California utilizer to discover new technology. The most important thing is that it is a learning experience, a human experience, an Italian experience!"

Conclusion

SIMEI 2024 promises to be an unparalleled event for those involved in the winemaking and spirits industries. With its tradition of innovation and excellence, it offers attendees an unmatched opportunity to engage with the latest advancements in production, bottling, and packaging technologies. Don’t miss the chance to be part of this prestigious event in Milan.

Source: Wine-Business

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