Every year on October 22, Austria comes alive in celebration of its prized sparkling wines with The Day of Sekt Austria.
This day is dedicated to showcasing Austrian Sekt, a high-quality domestic product, through a range of activities and events across the country. Wine enthusiasts and sparkling wine lovers have the chance to dive deeper into the world of Austrian Sekt by learning about its production methods and tasting an array of exceptional examples. On this day, Austrian Sekt cellars open their doors, offering visitors the perfect opportunity to explore the many facets of this beloved sparkling wine.
A Spotlight on Austrian Sekt
The primary goal of The Day of Sekt Austria is to raise awareness about the quality, variety, and unique origins of Austrian Sekt. It is a day that highlights the diverse expressions of sparkling wine that Austria has to offer, reaching not only consumers but also the restaurant and retail sectors. As the event marks the beginning of the Sekt high season, the timing couldn’t be better. By the end of the year, around 12 million bottles of sparkling wine will be consumed in Austria, representing about 45% of the nation’s annual sparkling wine consumption.
Austrian Sekt is celebrated for its diversity, and on this day, its versatility is highlighted in many ways. Whether served as an aperitif, enjoyed with a multi-course meal, or used as an ingredient in creative cocktails and unique dishes, Austrian Sekt adds a delightful sparkle to any occasion. Its ability to pair effortlessly with food makes it a favorite among chefs and wine lovers alike.
The Austrian Sekt Committee: A Force Behind Quality
Austria's domestic wine industry has been working diligently over the years to enhance the profile and global presence of its high-quality sparkling wines. A major step in this effort was the establishment of the Austrian Sekt Committee in 2013, designed to improve the production standards and marketing of Austrian Sekt. The committee operates in a similar capacity to Austria's twelve regional wine committees (such as those in the Weinviertel, Kamptal, and Thermenregion), but with a nationwide focus on Sekt.
The Austrian Sekt Committee is a public body with the mission of enhancing transparency and know-how surrounding the production of Austrian Sekt. One of its key objectives is to elevate consumer awareness and highlight the excellence of Austria’s leading domestic sparkling wine. As part of an organizational restructuring, the Sekt Committee was integrated into the agenda of the Austrian Wine Marketing Board (AWMB), further strengthening its marketing and market research efforts.
Sekt in the Spotlight: A Growing Trend
Through close collaboration with the AWMB, the Austrian Sekt Committee plays a pivotal role in organizing events such as The Day of Sekt Austria, which draw attention to the brilliance of Austrian Sekt on a national scale. This partnership has also been instrumental in promoting wine tourism, making it easier for visitors to discover Austria’s vibrant sparkling wine scene. With an emphasis on quality and diversity, the Austrian Sekt industry continues to flourish, both domestically and internationally.
The Day of Sekt Austria is not only a celebration of sparkling wine but also a testament to the efforts of the domestic wine industry in elevating the profile of this exceptional product. From its use in elegant aperitifs and creative cocktails to its versatility as a food companion, Austrian Sekt has become a symbol of celebration and refinement.
So, on October 22nd, whether you're attending an open house at an Austrian Sekt cellar or simply raising a glass at home, take a moment to toast the craftsmanship and passion behind every bottle of Austrian Sekt. It's a celebration of sparkle, taste, and tradition.
Source: Austrian Wine Marketing