The United States saw a notable reduction in total wine imports in 2025, both in value and volume, according to data analyzed by the Spanish Wine Interprofessional Organization (OIVE) from US customs records.
Total wine imports reached €5.5423 billion, marking an 11.6% decrease compared to 2024. In terms of volume, imports fell to 1.2009 billion liters, 2% lower than the previous year. This trend also led to a decline in the average price of imported wine, which dropped 9.8% to €4.62 per liter.
Both packaged and bulk wines contributed to the overall reduction. Packaged wine imports—including sparkling wines, bottled wines, and bag-in-box formats—decreased in value by 11.7%, totaling €5.314 billion, while volume fell 1.4% to 866.1 million liters. The average price of packaged wine declined 10.5%, settling at €6.14 per liter. Bulk wine imports also fell, with purchases amounting to €228.3 million (-7.6%) and 334.8 million liters (-3.3%), bringing the average price down to €0.68 per liter (-4.3%).
Spain ranked fourth among suppliers of bottled wine to the US market, exporting €300.33 million worth of wine (-16.4%) and 63.68 million liters (-2.8%). Spanish bulk wine exports were significantly lower, placing Spain eighth by both value (€1.65 million) and volume (1.66 million liters).
France and Italy maintained their positions as the largest suppliers to the United States by value. France exported €2,130.4 million of wine (-7.9%), while Italy reached €1,807.7 million (-13.21%). In terms of volume, Italy led with 352.9 million liters (-0.2%), followed by France with 188.3 million liters (+6%). Canada held the third spot by volume despite a 19.6% decrease to 163.7 million liters. Other notable supplier countries by value included New Zealand, Australia, Argentina, Chile, Portugal, and Germany.
The decline in US wine imports in 2025 reflects broader market pressures affecting prices, volumes, and supplier performance. Both bottled and bulk segments experienced reductions, impacting nearly all major exporting countries and underscoring the challenges facing the US wine market.
Source: Vinetur