Consumer sentiment in Russia is undergoing a notable transformation, with domestic wine steadily strengthening its position against imported alternatives.
According to a recent study by the Roskachestvo Center for the Study of Consumer Behavior (TSIPB), 40% of Russians now prefer domestic wine, compared to 32% who favor foreign options.
This marks a significant shift from 2022, when imported wines held a slight edge, with 51% of consumers opting for foreign labels versus 49% choosing Russian wines. The change reflects a broader realignment in purchasing behavior, influenced by economic conditions, evolving consumer trust, and increasing investment in domestic production.
The trend is even more pronounced in the beer segment. A strong 57% of respondents prefer Russian beer, while only 16% lean toward imported brands. Beyond alcohol, the preference for local products extends across categories: 86% of respondents favor domestic food overall, 72% choose Russian soft drinks, and around half opt for locally produced tea and coffee.
Market data further reinforces this shift. By the end of 2025, Russian wines accounted for 63% of total wine sales in the country—an increase of 5% year-on-year. Sparkling wines, in particular, dominate, with domestic labels representing 74% of the segment. In total, Russian producers sold approximately 688 million bottles of still and sparkling wine in 2025, including 272 million bottles of sparkling wine.
Several factors are driving this momentum. Import restrictions and geopolitical dynamics have reshaped availability and pricing of foreign wines, while local producers have improved quality, branding, and distribution. At the same time, a growing sense of national preference for domestic goods is influencing buying decisions.
For the global wine industry, this evolution signals both a challenge and an opportunity. While international producers may face increasing barriers in the Russian market, domestic wineries are capitalizing on favorable conditions to consolidate their position and build long-term consumer loyalty.
Source: RBC-Vino