OIVWine

OIV: Overview of Global Wine Industry Trends in 2023

International Organisation of Vine and Wine (OIV) has presented a comprehensive overview of the global wine industry in 2023.

Covering key aspects such as vineyard surface area, wine production, consumption patterns, import-export dynamics, and trade by product type, these insights shed light on the evolving landscape of one of the world's oldest and most cherished beverages.

From shifts in production volumes to changes in consumer preferences, these statistics provide valuable insights for industry professionals, policymakers, and wine enthusiasts alike.

1. Vineyard Surface Area

  • Global Surface Area: 7.2 million hectares, marking a slight decrease of 0.5% compared to 2022.
  • EU Decline: The European Union witnessed an overall decrease of -0.8% in vineyard surface area in 2023.
  • Country-Level Changes: Spain and France, the largest vineyard areas globally, saw decreases of 1.0% and 0.4%, respectively. Italy continued its positive trend, while Portugal experienced a significant decline of -5.8%.
  • Regional Variability: China's vineyard surface stabilized in recent years, while Türkiye recorded a negative trend over the last decade, losing almost 20% of its vineyard surface.

2. Wine Production

  • Global Production: Estimated at 237 million hectoliters (mhl), marking a significant decrease of nearly 25 mhl (-9.6%) compared to 2022.
  • EU Production: Estimated at 144.5 mhl, representing a sharp decrease of 10.6% compared to 2022. France, the world’s leading wine producer in 2023, achieved an estimated volume of 48 mhl.
  • Southern Hemisphere Production: Experienced a decline in 2023, totaling 47 mhl, marking a 15.4% decrease from 2022.
  • Country-Level Changes: Italy faced historically low production levels, with a notable 23.2% decrease. Spain also experienced a decline, reaching its lowest production since 1995.

3. Wine Consumption:

  • Global Consumption: Estimated at 221 mhl, marking a decrease of 2.6% compared to 2022, the lowest volume recorded since 1996.
  • EU Consumption: Represents 48% of the world’s consumption. France maintains its position as the largest consuming country, with an estimated consumption of 24.4 mhl in 2023.
  • Regional Variability: While Portugal saw a significant upswing in wine consumption levels, the Netherlands reported a consumption level 9% below its last five-year average.

4. Wine Imports:

  • Global Imports: Major import markets include Germany, the UK, and the USA, collectively representing nearly 40% of the world’s total imported wine volume.
  • EU Imports: France and the Netherlands showed opposite trends in 2023, with France importing 6.0 mhl and the Netherlands importing 4.4 mhl.
  • Asian Markets: China’s wine imports declined for the sixth consecutive year, reaching 2.5 mhl, while Japan imported 2.3 mhl.

5. Wine Exports:

  • Global Exports: The largest contributors to the decline in world trade volume were Chile, South Africa, France, the USA, New Zealand, and Argentina.
  • EU Exports: Italy, Spain, and France exported 54.9 mhl of wine, constituting 56% of global wine exports by volume.
  • Regional Variability: Australia’s wine trade faced a downturn in 2023, with volume decreasing to 6.2 mhl, and the value falling to EUR 1.2 bn.

6. Trade by Product Type:

  • Bottled Wine: Represents 53% of trade volumes globally in 2023 and 67% of the world total wine export value. Sparkling wine witnessed an unexpected decrease of 4% in terms of trade volume.
  • Sparkling Wine: Represents 11% of total exported volume and 25% of export value. Bag-in-Box® (BiB) wine represents 4% in volume and 2% in value of the total world exports.
  • Bulk Wine: Represents 33% of total world wine volume exports but only 7% of the total value of wine exports in 2023. The category recorded an average export price of 0.7 EUR/l.

Overall, these trends highlight the complex dynamics shaping the global wine industry in 2023, including shifts in production, consumption, trade patterns, and market competitiveness. Understanding these trends is essential for stakeholders to adapt to changing market conditions and seize opportunities for growth and innovation.

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