The Moldovan wine industry continues its upward trajectory, achieving robust growth in both volume and value of exports in the first 11 months of 2024.
With a broadening global reach and rising demand for premium offerings, Moldova’s wine producers are establishing themselves as a force in the international market.
Key Export Figures (January–November 2024)
- Total Volume: 133.6 million liters, an 18% increase compared to the same period in 2023.
- Total Value: USD 217.6 million, up 25% year-over-year.
Wine exports reached 71 countries, with the top 10 markets accounting for 81% of export value and 83% of export volume, showcasing a strategic focus on major partners while maintaining a diverse export portfolio.
Bottled Still Wines: Stable Performance with Value Growth
Bottled still wines remain a cornerstone of Moldova’s wine export strategy, maintaining steady volumes while achieving growth in revenue and average price:
- Value: USD 76.5 million, a 7% increase.
- Volume: 31.7 million liters, unchanged from 2023 levels.
- Average price: USD 1.81 per 0.75L bottle, up 7%.
The growth in average price reflects a shift towards higher-quality and premium offerings, as Moldova positions itself as a producer of sought-after wines.
Bulk Still Wines: Consistent Growth in Volume and Value
Bulk wines have shown steady growth, contributing significantly to the overall export portfolio:
- Value: USD 43.8 million, a 4% increase.
- Volume: 66.6 million liters, up 5%.
- Average price: USD 0.66 per liter, maintaining competitive pricing.
This segment remains vital for capturing market share in regions with demand for high-volume, cost-effective wine solutions.
Sparkling Wines: Continued Expansion in Premium Markets
Sparkling wines continue to deliver exceptional results, with notable gains in both volume and value:
- Value: USD 8.1 million, up 19%.
- Volume: 2.8 million liters, a 7% increase.
- Average price: USD 2.11 per 0.75L bottle, up 11%.
The growing global appreciation for Moldovan sparkling wines reflects their rising quality and appeal in premium market segments.
Dessert Wines: Impressive Value Growth
Dessert wines also demonstrated strong performance, with value growth significantly outpacing volume:
- Value: USD 3.9 million, a 12% increase.
- Volume: 1.4 million liters, up 5%.
- Average price: USD 2.12 per 0.75L bottle, up 6%.
This segment showcases Moldova’s ability to offer diverse products that cater to varied consumer tastes worldwide.
Market Insights and Strategic Outlook
Moldovan wine exports have continued to thrive in 2024, thanks to strategic diversification and an emphasis on quality. The 18% rise in total export volume and 25% growth in value are indicative of the industry’s adaptability and ability to meet global market demands.
The increase in average prices across all categories—bottled, bulk, sparkling, and dessert wines—highlights a shift toward premiumization, signaling Moldova’s evolution into a key player in the international wine arena.
As the year progresses, Moldova’s wine producers are well-positioned to sustain growth, with a solid foundation in key markets and the potential to explore emerging regions. By focusing on quality, innovation, and strategic partnerships, Moldova is set to maintain its upward momentum in the global wine industry.
Source: ONVV/Wine of Moldova