The Moldovan wine industry has shown remarkable growth through October 2024, posting significant increases in both volume and value of exports.
With viticultural products—both bulk and bottled—continuing to expand into international markets, Moldovan wines are carving a larger niche on the global stage.
Total Wine Exports (Bulk & Bottled)
- Volume: 119.7 million liters, an 18% increase compared to the same period in 2023.
- Value: USD 191.9 million, a 27% rise year-over-year.
Moldova exported wine to 71 countries by the end of October, with the top 10 destinations accounting for 81% of total export value and 84% of volume. This data reflects both a strong market focus on key international partners and expanding reach into new territories.
Bottled Still Wines: Steady Gains in Value and Premium Pricing
Bottled still wines remained a primary contributor to Moldova’s wine exports, showing growth in both value and average price:
- Value: USD 66.1 million, an 8% increase.
- Volume: 27.5 million liters, a 2% rise.
- Average price: USD 2.41 per 0.75L bottle, a 5% increase.
The increase in average price reflects growing demand for premium Moldovan bottled wines, with consumers around the world willing to pay more for quality.
Bulk Still Wines: Stable Performance with Slight Increases
Bulk wines contributed significantly to the overall export volume, showing a small increase in both value and volume:
- Value: USD 40.0 million, up 2%.
- Volume: 60.8 million liters, a 3% increase.
- Average price: USD 0.66 per liter, unchanged.
This stable performance demonstrates Moldova’s ability to maintain competitive pricing for bulk wines, which remain an essential segment for larger market share in developing regions.
Sparkling Wines: Rapid Expansion in Premium Markets
Sparkling wines have shown extraordinary growth, solidifying their role as a premium export for Moldova:
- Value: USD 6.8 million, a 38% increase.
- Volume: 2.4 million liters, a 23% rise.
- Average price: USD 2.8 per 0.75L bottle, a 12% increase.
The rising average price and volume reflect the increasing popularity of Moldovan sparkling wines, as more international consumers seek out their quality and affordability.
Dessert Wines: Modest Growth with Premium Potential
Dessert wines showed moderate growth, with value increases outpacing volume:
- Value: USD 3.5 million, up 9%.
- Volume: 1.1 million liters, a 4% rise.
- Average price: USD 2.81 per 0.75L bottle, reflecting a 5% increase.
The increase in both price and value indicates a demand for premium Moldovan dessert wines, especially in markets where sweeter wines are popular.
Market Outlook and Strategic Implications
Moldova’s wine industry has seen impressive growth over the first ten months of 2024, supported by its continued expansion into high-value categories and increased exports to premium markets. With an 18% increase in volume and a 27% rise in value, Moldova is strengthening its global position as a producer of quality wines that appeal to a broad spectrum of consumers.
The consistent gains in average prices for bottled, sparkling, and dessert wines highlight Moldova’s shift toward premiumization and quality. As the country continues to make inroads into new markets, it is well-positioned for sustained growth, with a competitive advantage in quality and diversity across wine types. Moldova’s wine export strategy is proving effective in maintaining growth while adapting to changing global trends and consumer preferences.
Source: ONVV/Wine of Moldova