Georgia Kakheti Vineyards

Georgia’s Wine Export Surge: A 2024 Market Expansion Success

Recent export data from the first nine months of 2024 reveals that Georgia’s wine sector is not only growing but thriving in diverse international markets.

From January to September 2024, the country exported 73.6 million liters of wine valued at 214.5 million USD, marking a 9% increase in volume and an 11% boost in revenue compared to the same period in 2023.

This robust performance is evident across 68 global markets, with some countries showing significant gains. As Georgian wines continue to build their reputation, the industry is capitalizing on the rising demand for unique, high-quality wines worldwide. Here’s a deeper dive into the key markets driving Georgia’s impressive wine export growth.

Key Markets in Georgia’s Wine Export Growth

  1. Poland remains a central market for Georgian wines, showing a 12% increase in wine imports to 4.5 million liters. 
  2. Germany witnessed a 30% surge in imports, amounting to 1 million liters. 
  3. United States: With a remarkable 66% rise, they imported 994,000 liters of Georgian wine, underscoring its emergence as a significant new market. 
  4. Lithuania: Georgian wine exports to Lithuania grew by 3%, totaling 480,000 liters. 
  5. United Kingdom has recorded a 19% increase, importing 245,000 liters of Georgian wine. 
  6. Turkey: Turkish imports rose by 44%, reaching 334,000 liters. 
  7. Canada saw a 16% increase, with 154,000 liters imported.
  8. South Korea: Perhaps one of the most striking increases was in South Korea, which imported 68,500 liters of Georgian wine, marking a 50% rise. 

The Rise in Alcoholic Beverage Exports Beyond Wine

In addition to wine, Georgia exported a total of 36.3 million liters of various alcoholic beverages to 55 countries, marking an impressive 65% increase compared to last year. Revenue from these exports reached 210 million USD, a 61% increase. The broad appeal of Georgian spirits and beverages complements the country’s wine exports, as Georgian spirits, such as Chacha, gain popularity abroad. This diversified export base signals a strong global demand for Georgian alcoholic beverages, with various markets embracing the nation’s unique and high-quality products.

Georgia’s Growing Influence on the World Wine Stage

Georgia’s wine exports reflect more than just growth in sales. This uptick represents an expanding recognition of Georgian wine as a premier global product. From traditional Kvevri wines to modern interpretations of ancient varietals, Georgian winemakers are captivating a global audience.

Source: Georgian National Wine Agency

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