In 2025, Georgia exported approximately 89.7 million litres of wine, valued at USD 267.91 million, across 71 countries worldwide, representing a slight decline compared to 2024: 3% in value and 5% in volume.
Exports of spirits reached 46.6 million litres, worth USD 283 million, shipped to 55 countries, down 2% in value and 15% in quantity. Overall, the combined revenues from wine and spirits exports totaled USD 550.6 million for the year.
Despite the overall declines, several key markets recorded notable growth in wine export revenues. Poland led with USD 17 million (+2%), followed by China (USD 9.8 million, +6%), Germany (USD 6 million, +1%), Latvia (USD 4.7 million, +16%), Lithuania (USD 2.6 million, +5%), Canada (USD 1.3 million, +24%), Israel (USD 1.14 million, +23%), Japan (USD 1.13 million, +34%), and France (USD 831 thousand, +63%). Strategic markets showed high average export prices: USA – USD 6.20/litre, Japan – USD 5.82, UK – USD 5.10, Germany – USD 4.66, and the Baltic States – USD 3.68. The overall average price per litre of Georgian wine rose from USD 2.91 in 2024 to USD 2.98 in 2025, signaling strong value growth despite modest declines in volume.
Georgia’s wine industry also reported record grape harvests. About 340 thousand tonnes of grapes were processed by 730 companies, involving 22,000 winegrowers—the largest harvest in 30 years. The Kakheti region accounted for 327,000 tonnes, the highest share ever recorded, while Racha processed a record 3,000 tonnes, dominated by the Aleksandrouli and Mujuretuli grape varieties.
Government policies in 2025 focused on quality-based pricing rather than broad subsidies. In Kakheti, surplus grapes were purchased by the state-owned Harvest Management Company LLC at differentiated prices depending on quality: Saperavi – GEL 1.50/kg (EUR 0.48/kg), other permitted varieties – GEL 1.20/kg (EUR 0.38/kg), and non-standard or damaged grapes – GEL 1.00/kg (EUR 0.32/kg). This system incentivizes high-quality grape production, which is critical for maintaining and expanding export potential.
In the Racha region, targeted subsidies were introduced to stimulate private sector participation. Companies paying grape growers at least GEL 8/kg (EUR 2.56/kg) for Aleksandrouli and Mujuretuli grapes were eligible for GEL 4/kg (EUR 1.28/kg) in state support. These measures aim to boost quality grape production, strengthen competitiveness, and support sustainable growth in high-value export markets.
Overall, Georgia’s wine and spirits sector demonstrates resilience and strategic adaptation, balancing record domestic production with targeted quality initiatives to secure strong positions in international markets.
Source: Georgian National Wine Agency